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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari teases more specs on its Enzo successor

On its web site, Ferrari has divulged a little more info about the supercar that will succeed the Ferrari Enzo. The Ferrari magazine reported that everything the Scuderia has learned in Formula One has gone into its soon-to-be-revealed animal, and this latest disclosure shows just how much that's true. We don't know its length or width, but Ferrari says one of the targets for the car was "a reduction in height and wheelbase to match that of the 458 Italia."
Rory Byrne, the Ferrari F1 designer that's been involved in 11 world championships for the team, has spent three years contributing to chassis development. That chassis will be laid up by hand in the company's F1 composites department, each chassis composed of different kinds of carbon fiber and cured in an autoclave, F1 monocoque-style. That's part of where the lighter weight and vastly heightened torsional and beam rigidity versus the Enzo comes from. Just behind the tub - and behind the driver's back - will be the batteries and fuel tank, again, just as on an F1 car.
The cockpit will be personalized to the driver in a way that is rare among road cars, with each seat made-to-measure for the driver and then set in a fixed position in the cabin. The steering wheel and pedal box will move to accommodate pilots. What's more, we're told that "the occupant's feet are at the same level as the driving position." That, and the angle of the seatback, will provide "an extraordinarily racy feeling."

Fangio's Ferrari sells for $28 million in New York [w/videos]

See this Ferrari? It just set the record as the most valuable automobile sold at auction this year. It's a 1956 Ferrari 290 MM driven by the legendary Juan Manuel Fangio, and it sold last weekend in New York for an astonishing $28.05 million. The speedster was built for Fangio to drive in the 1956 Mille Miglia – the last time the Argentinian would enter the race, which was shut down as a competitive event the following year. But before chassis number 0626 was retired, it was driven by such legends as Phil Hill, Alfonso de Portago, and Wolfgang von Trips. Ferrari only made four examples, and between its provenance and its pristine condition – it never crashed – this 290 managed to exceed its pre-sale estimate. In the process, 0626 powered its way into the record books as the most expensive car sold at auction in 2015, the most valuable that RM has ever handled, and the highest price ever paid for a vehicle in New York City. In fact the only cars ever sold at auction for more than this one were another Ferrari (the 250 GTO that Bonhams sold last year for $35 million) and another of Fangio's racers (the Mercedes W196 also sold by Bonhams for $29.6 million in 2013). Though Fangio's Ferrari was far and away the top lot of the day, it wasn't the only multi-million-dollar automobile sold as part of RM Sotheby's Driven by Disruption auction. A 1962 Aston Martin DB4 GT Zagato set a new record for British automobiles at $14.3 million. A Ferrari 250 GT Series I Cabriolet sold for $5.7 million, a Pierce-Arrow Silver Arrow went for $3.7 million, and another Ferrari 250 Europa sold for $3.3 million – as did Floyd Mayweather's Enzo. A '72 Lamborghini Miura SV fetched $2.4 million, and Janis Joplin's Porsche 356 set a new record for its type and well exceeded expectations at $1.7 million. All told, the event generated a massive $73.5 million in sales, of which the Fangio Ferrari alone accounted for over a third. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.