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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

LaFerrari XX coming early next year with F1 engine

With the embargo up on early reviews, the repetitively named Ferrari LaFerrari has become the supercar du jour. It has already been put through its paces by Top Gear and Evo. However, we know that Ferrari isn't done with development of its current halo model just yet. News continues to leak out about the even more hardcore LaFerrari XX track car.
Ferrari already confirmed directly to Autoblog that the XX is under development. There are even spy photos of it testing at the Nürburgring (pictured above). It reportedly clocked an astonishingly fast six-minute, 35-second lap at the historic track. The latest scuttlebutt about the track-focused supercar, according to Top Gear, is that it ditches standard car's hybrid 6.3-liter V12 engine with a combined output of 949 horsepower and 663 pound-feet of torque in favor of a Formula One-derived V6 turbo hybrid. That would be a huge change but would likely cut weight. The more insane LaFerrari could debut as soon as January or February of next year.
Ferrari says it's difficult to make the XX accelerate much quicker than a standard LaFerrari, but slick tires, revised suspension and aero changes should cut lap times. A version that doesn't have to worry about road car laws and just focuses on being fast could be truly mental.

Kimi out, Bottas in at Ferrari?

Things have not gone well for Scuderia Ferrari driver Kimi Raikkonen since he returned to the team in 2014. After a pair of strong seasons for Lotus that saw him finish third and fifth, the Finn ended last season in 12th, 106 points behind his teammate, Spaniard Fernando Alonso. His 2015 fortunes have improved – he currently sits in fourth, only a spot behind teammate Sebastian Vettel – but he's been remarkably inconsistent, struggling with the SF15-T, a car that was specifically designed to work with his driving style. He only has a single podium this season, was forced to retire in Australia after a bad pitstop, and he crashed out of the most recent round in Austria. Clearly, Kimi should just stay away from races starting in "Austr." That advice may have come too late, though, as rumors are bubbling up that Ferrari may be swapping its Finns, dropping Raikkonen for his young countryman, Valtteri Bottas. Fox News, citing a report from Germany's Bild, claims Ferrari has made an offer to Bottas' current team, Williams, to secure his services. It doesn't sound like the British team will give him up all that easily, though. According to Fox, Williams enjoys a contractual "option" on the 25-year-old Finn's contract for next season, and that Ferrari would need to buy that contract out to steal him away. Bild claims the Italians have offered $4.4 million, but Williams' second-in-command, Claire Williams, wants nearly four times that. Ferrari has, rejected that figure, allegedly and unsurprisingly. Should the two sides come to a compromise, German and Sahara Force India driver Nico Hulkenberg seems to be the popular choice to take the open Williams seat, Fox is reporting. It's unclear where Raikkonen would end up next. And with that, we consider the 2015 Formula 1 silly season officially open.