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Michael Schumacher's 2001 F1 car sells for $7.5m, nearly twice its estimate

Sotheby's auctioned one of Michael Schumacher's Formula 1 race cars this week, and it went for an impressive $7.5 million. When the auction house announced the car would be offered, it was estimating that it would go for around $4 million, making this a major success. The company also claims it's the most expensive modern era F1 car sold, though Sotheby's doesn't say what constitutes as "modern." It did sell for about twice what the last Schumacher F1 car sold through Sotheby's went for. That car was from the 2004 season and sold for just under $3.2 million. This particular car, an F2001 that, not surprisingly, was used during the 2001 F1 championship. It won two of the three races it participated in, and helped Schumacher win one of his 7 championships. It's in racing condition, and Ferrari will help with storage and transport for the car. The car's sale isn't just about a rich person getting a fancy collectable or toy though. Sotheby's notes that an undetermined portion of the proceeds will go to Michael Schumacher's charity, Keep Fighting. Among the charity's causes are road safety and head safety. The latter isn't surprising considering Schumacher's unfortunate skiing accident in 2013 that left him with a traumatic brain injury. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2001 Ferrari F2001 Image Credit: Sotheby's Celebrities Motorsports Ferrari Auctions Car Buying Racing Vehicles Performance michael schumacher RM Sotheby's sothebys

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari F12 TdF shrieks like a banshee on the Gumball

With all the exotic metal (or carbon) participating in the Gumball 3000 rally each year, it takes something truly exceptional to turn heads. The new Ferrari F12 TdF is up to the challenge. For those who may have missed the reveal back in October (and this week's episode of Top Gear), the F12 TdF could very well be the ultimate naturally-aspirated twelve-cylinder Prancing Horse. And by "ultimate," we mean possibly the last, before turbochargers and hybrids take over Maranello completely. Named after the legendary Tour de France (for automobiles, not cyclists), Maranello's latest is based on the F12 Berlinetta, but like the 599 GTO before it, the TdF pushes the envelope even further. Its 6.3-liter atmospheric V12 revs all the way up to 8,900 rpm, producing a monstrous 769 horsepower and 520 pound-feet of torque along the way – enough, in other words, to put the Lamborghini Aventador SV (and most anything else) to shame. It'll reach 62 miles per hour from a standstill in less than three seconds, top out at over 211 mph, lap Fiorano faster than any road car this side of LaFerrari, and slide around all day and all night with its four-wheel steering system. And it screams. Don't take our word for it: turn up the speakers, hit "play," and listen to the F1-like shriek it emits out in the wild. Related Video: News Source: Marchettino via YouTube Ferrari Coupe Performance Videos ferrari f12 gumball 3000 ferrari f12 tdf