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Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]

A Ferrari might be the last vehicle you'd want to be driving when streets are submerged in water, but Toronto lawyer Howard Levitt was unfortunate enough to be behind the wheel of his $200,000+ Ferrari California when the tunnel he was driving through started to fill up. It was July, when parts of the Canadian city were flooded, but he was determined to make his flight to a court appearance the next day. So Levitt abandoned his metallic blue supercar in the middle of the street and took a cab to the airport, the National Post reports.
The car subsequently was totaled, and the insurance company covered the damage, so after completing his court assignment (and a column for the Financial Post that was due the same day), Levitt began to search for a replacement for his California - driving his 1994 Dodge Viper in the meantime. He decided on a 2014 California in the same metallic blue to replace his 2010 model. When he approached Ferrari to put in an order, the Italian marque was waiting for him, having heard of his mishap. The company offered him a "very generous" deal on a 2014 model; an undisclosed amount less than the after-options retail price of around $300,000.
The new Ferrari is expected to be delivered to Levitt in November, and we can only hope another flood doesn't catch him off guard. We're not so sure Ferrari would offer him another "very generous" deal. Feel free to watch the short video below, despite its rather static nature, which we included to precisely show the sad fate of Levitt's fallen California.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.