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LaFerrari XX may have lapped N?rburgring in 6:35

Enthusiasts around the world - ourselves included - have been anxiously awaiting the ultimate supercar showdown. After all, we seldom see three of the world's preeminent exotic automakers come out with such closely matched machinery in such close proximity as we have with the Porsche 918 Spyder, McLaren P1 and Ferrari LaFerrari. That showdown could occur on no better a playing field than the Nürburgring, but the automakers haven't exactly been playing ball.
Porsche set down a lap time of 6:57, staking its claim as the fastest street-legal production car ever to lap the vaunted Nordschleife. Rather than challenge Zuffenhausen head-on, though, McLaren has only said that the P1 has clocked a time of under seven minutes, and though Ferrari has been testing the new LaFerrari at the Ring, it hasn't released any official time at all. Maranello may, however, be preparing to announce an even faster time.
According to word we're receiving from across the pond, Ferrari has clocked a lap time of 6:35 - only it wasn't achieved in the road-going LaFerrari, but in the upcoming track-bound LaFerrari XX. That model, which was just confirmed and spied last week, will follow in the footsteps of the Enzo-based FXX and the 599XX, which itself recorded a lap time of 6:58 in 2010. Because it's not street-legal, it didn't contend for the same honors, and within a couple of months was pipped on the leaderboard for non-street-legal vehicles by the Pagani Zonda R by over ten seconds.

Ferrari V6 hybrid said to arrive in May with as much as 723 horsepower

Ferrari has five debuts planned this year, one of which we've seen in the F8 Tributo. The next four will add to and update the mid-engined sports car range as well as the front-engined GT range. Car magazine thinks it has a bead on the long-awaited Ferrari six-cylinder engine that will sit in the middle of some new sports car definitely not named Dino. According to Car's sources, the 2.9-liter twin-turbo V6 works up 610 horsepower and 443 pound-feet of torque by itself. Given plug-in hybrid assistance and an e-motor between the engine and transmission, the numbers grow to 723 hp and almost 800 lb-ft. The magazine says there's also room for an e-motor powering the front axle "at a later stage." Since Ferrari CEO Louis Camillieri nixed the Dino name, it's said the moniker 486 could get a call-up when Ferrari reveals the powerplant, expected to happen in May. We just need to see where that engine is going to go, since the carmaker's V8 hybrid is also due this year, and also rumored for a May reveal. The V8 hybrid will fit inside a new flexible platform and power a mid-engined model above the 710-hp F8 Tributo in the range and more profitable than the 812Superfast. The F8 Tributo sits on a heavily updated version of the 488 platform, which itself was a heavily updated version of the 458 platform from 2009. The new mid-engined model will focus on track performance. Ferrari has confirmed that its new mid-mounted platform will be able to adopt the V6 family. The brand's SVP of commercial and marketing, Enrico Galliera, told Australia's WhichCar, "So the technology we are going to have, V12, V8, V6 turbo. Hybrid will give us the possibility to have a platform that we can mix to achieve emissions targets." Since the other three Ferrari debuts are predicted to be in the GT and ultra-luxe categories, it's possible the V6 will introduce an entry-level option for a model like the Portofino. Or it could grace a new, more traditional model. There's a new "front-engine hybrid architecture for host of new cars, including Purosangue SUV," the SUV not due now until 2022. Galliera also told WhichCar, "We are developing some products that are designed to give the same emotion as a Ferrari." They will be sports cars, "but with this design that it is more elegant that is more for everyday driving in order to attract those people that maybe are not considering to buy a Ferrari, because they are not willing to have a highly sporty car.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.