2002 Ferrari 360 Spider Convertible 2-door 3.6l on 2040-cars

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Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: 2013 Italian Grand Prix is mistakes, gremlins and metronomes [spoilers]

The low-downforce, 5.793-kilometer circuit in Monza, Italy is known as the Temple of Speed, but only a few of the qualifying performances would have clued you into it. Sebastian Vettel and Mark Webber in the Infiniti Red Bull Racing chassis' lined up first and second, and it didn't seem like Vettel had to work too hard to do so. Nico Hülkenberg truly lived up to his nickname, The Hulk, and put his Sauber third on the grid, a massive drive and turn-of-speed that even he didn't expect, especially with his teammate Esteban Gutiérrez down in 13th.
The rest of the top ten was what you might expect. Shenanigans at Ferrari ended up with Felipe Massa out-qualifying Fernando Alonso for fourth and fifth, a situation that led to Alonso calling his team either "stupid" or "genius," depending on how you translate his Italian, his sarcasm and his honesty. They were followed by Nico Rosberg in the Mercedes-AMG Petronas, the soon-to-be Infiniti Red Bull driver Daniel Ricciardo in the Toro Rosso, the McLaren duo of Sergio Perez and Jenson Button and the second Toro Rosso of Jean-Eric Vergne.
Why wasn't Kimi Räikkönen at Lotus in that group? Because his car only had the pace to make 11th on the grid, so he said. And behind him, Lewis Hamilton - who "drove like an idiot," in his words - in the second Mercedes.