2002 Ferrari 360 Modena on 2040-cars

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Ferrari looks to capitalize on brand name as it promises faster growth

MILAN — Strong sales of Ferrari's Portofino and 812 Superfast models enabled the Italian luxury carmaker to raise its outlook on Monday, with a new brand strategy promising even more growth. Ferrari's Milan-listed shares rose as much as 7.4% to an all-time high of 155.15 euros ($172.65) after it reported "solid" third quarter results and signaled a strong year ahead. The 'Cavallino Rampante,' or 'Prancing Horse,' launched a plan to enhance its brand through new apparel and accessory collections, entertainment offers, and luxury products and services for clients. They include an agreement with Italian fashion house Giorgio Armani and the opening of a restaurant with star chef Massimo Bottura in the group's hometown of Maranello in northern Italy. Ferrari expects the new brand initiative to represent around 10% of the group's profitability in the next seven to 10 years, in what Chief Executive Louis Camilleri described as an "ambitious but realistic target". "It is our intention to increase the size of the cake and our share of the cake," he told analysts in an earnings call, referring to the group's bid to expand revenues outside of selling cars. The new branding strategy builds on the group's aggressive roll-out of new premium models. Ferrari said core earnings would be around 1.27 billion euros ($1.41 billion) for the full year, topping a previous forecast of 1.2-1.25 billion euros ($1.34-1.39 billion). Camilleri said that this year Ferrari would match what it forecast last year for 2020. "I think it's rather premature for us to address 2020 at this time. But clearly, we do anticipate a strong year," he told analysts. The carmaker also increased its outlook on 2019 revenues to about 3.7 billion euros ($4.12 billion), from a previous forecast of more than 3.5 billion euros ($3.89 billion), and industrial free cashflow. "We expect the stock to rise but (the) focus will be on 2020," Morgan Stanley said in a note, adding that Ferrari's results were better than expected across the board. Ferrari will present its latest new model in Rome next week, taking the total to five this year, including the F90 Stradale, its first hybrid car in series-production. To support Ferrari's growth and profitability Camilleri's strategy plan from September last year promised to launch 15 new models between 2019 and 2022.

1962 Ferrari 250 GTO for sale in Germany at $64 million

Prices keep climbing for the Ferrari 250 GTO with virtually no end in sight. In 1969 one sold for just $2,500, but by the 1980s they were trading for hundreds of thousands, then millions, then tens of millions to the point that the last last year, one was reported to have changed hands at $52 million. But now there's a GTO for sale in Germany that could eclipse even that gargantuan price tag.
Ferrari made 39 examples of the 250 GTO between 1962 and 1962, and the item listing on mobile.de doesn't give much in the way of specifics as to which exactly we're looking at. But last we checked, there were only two GTOs in Germany, and the other one was silver. That leaves chassis number 3809GT, which was delivered new in '62 to Switzerland and participated in numerous endurance races and hillclimb events throughout the early 60s. 3809GT has been owned until now by one Hartmut Ibing, who bought it in 1976 when values were in the tens of thousands, not tens of millions. Given how his asset has appreciated so dramatically, and with less than 10,000 miles on the odometers over 52 years, we could understand how Ibing would want to cash out.
Of course we could be mistaken and we could be looking at an entirely different example - the vast majority were, after all, painted red and fitted with blue upholstery just like this one - but either way, we're looking at a price tag of 47.6 million euros. That's nearly $64 million at today's rates, inclusive of Germany's 19 percent VAT rate that adds a staggering $10 million in taxes to the pre-tax price of 40 million euros, which comes in under $54 million but would still be the most ever paid for a GTO (or really, just about any car ever made).

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.