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Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Touring displays Ferraris old and new at Villa d'Este

Arguably more than any other, Carrozzeria Touring Superleggera has long been a mainstay of the Concorso d'Eleganza Villa d'Este, and this year the coachbuilder chose to highlight its long history by showcasing two Ferraris: the first one it ever did and the most recent. The latter is the Berlinetta Lusso which Touring showcased at this year's Geneva Motor Show. A more subtle and elegant take on the visually aggressive Ferrari F12 Berlinetta, the Berlinetta Lusso is rebodied in handcrafted aluminum and carbon fiber and will be offered in a strictly limited run of five examples. The former, however, dates back a lot long than this past March. It's the 1948 Ferrari 166 MM Barchetta, one of the earliest Ferraris and the first (discounting the Auto Avio Costruzioni 815) that Touring was called on to clothe. The 166 Mille Miglia was the first car which Enzo Ferrari made in any serious numbers, but this particular show car wasn't just any example: this one was owned by Fiat chairman Gianni Agnelli. It's a fitting display from the carrozzeria that won the Design Award with the Disco Volante just two years ago, displayed the Mini Superleggera concept last year and has been part of the Concorso since 1931. Sadly for the Milanese outfit, though, the Berlinetta Lusso didn't win the coveted prize this year: that went to the Bentley EXP 10 Speed Six, which also beat out the SCG 003C, Magna Mila Plus, Aston Martin DBX, Lamborghini Asterion and Zagato Mostro. Related Video: THE FIRST AND LATEST FERRARI DRESSED BY TOURING PARADE AT CONCORSO D'ELEGANZA VILLA D'ESTE 2015 - A rare opportunity to see on stage the acclaimed Touring Berlinetta Lusso and Gianni Agnelli's Ferrari 166MM Barchetta Touring. - Touring Berlinetta Lusso competes for the Concept Cars and Prototypes Design Award. - The magnificent Barchetta owned by l'Avvocato enters the "Gentlemen's racers" class after regaining its authentic shape at Touring Superleggera restoration atelier. Touring Superleggera is embedded in the Concorso since the early editions, having debuted in 1931. The hall of fame includes, among many, the prizes assigned to Isotta Fraschini 8ASS spider, Alfa Romeo 6C 1750 Gran Sport Spider as well as Alfa Romeo 8C 2300 Spider Coupe, Pegaso Z102 Berlinetta "Thrill" and recently Alfa Romeo Disco Volante by Touring. Touring believes the Concorso is the ideal stage to showcase innovative prototypes, give rise to new stylistic trends, surprise and amaze the selected attendance".

Despite early struggles, Ferrari F1 still has Mercedes in its sights

It would be an understatement to say that Ferrari has not had the opening to the 2016 Formula 1 season that it had hoped for. Having come in to the new campaign brazen about wanting a winning start, that Mercedes has taken all the poles and all race victories so far has come as a disappointment. There have been other headaches too – including reliability problems for both Kimi Raikkonen and Sebastian Vettel, and of course the points lost with the China/Russia incidents with Daniil Kvyat. But perhaps of more concern is that the trend of performance has not pointed towards a narrowing of the gap between Mercedes and Ferrari – as the Silver Arrows advantage seemed greater than it had been any point this season in Russia. So with the results against it, and it seemingly having no response in pace terms, the cynics are already suggesting that it is game over for Ferrari's 2016 title ambitions. But that is not how Maranello itself sees the situation: and it still has reason to believe not only that there is plenty to play for this season: but that it can take the fight to Mercedes. Pressure game Ferrari is well aware that it needs to quickly make up lost ground in both championship standings (Mercedes has more than double its point haul) and pace terms. But rather than be downbeat about what has happened, team principal Maurizio Arrivabene still senses opportunities: especially with Mercedes appearing to be on the edge in reliability terms. And it this area that he thinks needs to be exploited to give Ferrari the opening it needs. "If you have before you a team that has won four races out of four, you cannot but take note that they are very strong," he said after the Russian Grand Prix. "But if we look at what happened to [Lewis] Hamilton [with engine problems in qualifying], we see that they also have had reliability problems. "We must put pressure on them. That is our first goal. "All their problems have happened on a single car, while ours have happened on both. But there are still 17 races to go, that is something worth emphasising, so there time to make up the difference." Power battle Ferrari introduced an upgraded engine at the Russian Grand Prix that it hoped would lift it closer to Mercedes in the power stakes. But the weekend appeared to show that wasn't the case, with Mercedes' advantage on the Sochi circuit – the fourth most power-sensitive venue on the calendar – appearing bigger than ever.