1999 Ferrari 360 Modena Coupe. 729/month. Fully Serviced. New Clutch. Receipts. on 2040-cars

Auto blog

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Chris Harris wrings out Ferrari F40 and F50 on track

Chris Harris one of the most beloved of British automotive journalists, and yet Ferrari doesn't seem inclined to take him off its black list. Something about having shined the light on the way Maranello sets up its cars for press evaluations, years ago... So the only time the auto scribe and video host we know as Monkey gets his hands on a Prancing Horse-emblazoned steering wheel is when a private owner offers Harris a drive. Fortunately, that seems to happen all the time, but rarely in such a fashion as it has for this latest video.
Here the owner of not only an F40 but also its successor the F50 has lent Harris both of his anniversary-edition Ferrari supercars and insisted that he drive them aggressively. So off they went to the Anglesey circuit in Wales to see how these precursors to the Enzo and LaFerrari fare alongside one another decades after they first hit the road.

Race Recap: 2014 Austrian Grand Prix is old-school front row, new-school racing

The last time Formula One raced in Spielberg, Austria the track was called the A1 Ring, Juan Pablo Montoya and Ralf Schumacher were the pilots for Williams, the field contained other not-so-venerable names like Ralph Firman and Justin Wilson and V10 engines were bolted to the bulkheads - the only Mercedes units being in the backs of the two McLarens, one of which was driven by Kimi Räikkönen, who finished second behind Michael Schumacher.
The return to an old-school Formula One track - now called the Red Bull Ring - after 11 years away put an old-school team on the front row, Felipe Massa in a Williams getting his first pole position since 2008, followed by teammate Valtteri Bottas. Behind them came Nico Rosberg in the first Mercedes AMG Petronas, Fernando Alonso in the Ferrari, Daniel Ricciardo for Infiniti Red Bull Racing, Kevin Magnussen for McLaren, Danil Kvyat in his Toro Rosso, Räikkönen in the second Ferrari, Lewis Hamilton in the second Mercedes way back in ninth - he'd spun on his final timed lap after having his previous effort disqualified for going wide at Turn 8 - Nico Hülkenberg in the Force India in tenth after opting not to set a time at all in Q3.
It's a shame the well of nostalgia wasn't deep enough to give us some proper old-school racing.