16k Low Miles 2002 Ferrari 360 F1 Spider Badges Silver With Black Leather on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Chris Harris does road and track work in the LaFerrari

Yes, we know, we just saw Chris Harris smoking it up around Anglesey Circuit in a Porsche 911 GT3 and a Ferrari 458 Speciale, and here he is again. But this is Harris in one of the (three!) era-defining supercars, and we simply can't miss that. Harris celebrates every aspect of the Ferrari LaFerrari but one - its name - praising it for "immediate" thrust, a "very pointy" front end, and the sound at 9,000 revs. Even if you watched without words, his face tells tales, sometimes intense, sometimes agog, and at least once, with mouth agape at 9:44, looking like he's doing something other than driving a car. His final verdict is that the LaFerrari "is in a class of two," but beats all. Take 15 minutes of your day to enjoy the video and discover the LaFerrari's only competitor, as well as "a little oversteer." In slow motion, naturally.

The List #0125: Visit the birthplace of Ferrari

Jessi and Patrick travel to Italy to visit the literal and figurative birthplace of Ferrari, one of the world's most storied automakers. The duo tours the Italian countryside in an all-wheel-drive Ferrari FF, making stops at Museo Ferrari in Maranello and in the founder's hometown of Modena. Join our hosts as they check "Visit The Birthplace of Ferrari" off of their list. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Related Gallery 2015 Ferrari FF View 12 Photos Ferrari Performance The List Videos ferrari ff maranello the-list modena