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Ferrari testing 458 Challenge Evoluzione at Mugello

Ferrari makes road cars, it makes racecars, and it makes road cars into racecars. The 458 Challenge falls into the latter category, transforming the 458 Italia into the basis for Maranello's one-make spec racing series. It replaced the F430 Challenge in 2011, which in turn followed the 360 Challenge, F355 Challenge and 348 Challenge that started it all in the mid-90s.
Now the Prancing Horse marque is set to move the game forward again with the revised 458 Challenge Evoluzione. Seen here undergoing testing at what could be any tree-lined circuit but is likely Mugello (which Ferrari just happens to own in addition to the Fiorano test track at the factory), the 458 Challenge Evoluzione takes a step further with a new aerodynamics package.
Other changes will likely be nominal, and Ferrari will probably offer existing customer racers the option of upgrading to stay at the front of the pack instead of replacing their $300k racers entirely. One way or another, Ferrari is set to unveil the 458 Challenge Evoluzione, also at Mugello, after the conclusion this year's Finali Mondiali, the event that ties up the end of Ferrari Challenge series from around the world next week.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Formula One approves aerodynamic rule changes to promote more passing

LONDON — Formula One has approved aerodynamic rule changes for 2019 aimed at promoting closer racing by making it easier for cars to overtake, the sport's governing body said on Tuesday. The measures include a simplified front wing with a larger span, front brake ducts without winglets and a wider and deeper rear wing. The International Automobile Federation (FIA) said its Formula One commission, Strategy Group and World Motor Sport Council had approved the changes. The changes should reduce turbulence for cars that are following each other, and come after criticism of the lack of overtaking in some races. The FIA said the vote, on the last day before unanimous agreement is required for any 2019 regulation changes, followed research carried out by a majority of the teams and backed by commercial rights holders Liberty Media. "These studies indicated the strong likelihood of a positive impact on racing and overtaking within F1 and as such have now been ratified for implementation in 2019," the statement added. "The approved changes are separate to the ongoing work being undertaken in regard to defining Formula One's regulations for 2021 and beyond." Motorsport.com suggested several teams, including Ferrari and Red Bull, had been opposed to the proposals but were outvoted. Formula One's current agreements with teams expire at the end of 2020 and all parties are discussing what kind of engine and rules should be introduced after that. Liberty want to level the playing field, reduce the costs and introduce a more equal distribution of the revenues. Only three of the 10 teams — Mercedes, Ferrari and Red Bull — have won races in the V6 turbo hybrid era that started in 2014, and Mercedes has so far won every championship. The FIA said it was continuing to evaluate a range of other measures to encourage closer racing. Reporting by Alan BaldwinRelated Video: Image Credit: Reuters Motorsports Ferrari Mercedes-Benz Technology Racing Vehicles F1 fia liberty media