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'No pink': Why there are some colors Ferrari won't do

Off the top of your head, how many colors do you think Ferraris come in? There's the famous rosso corsa, of course. Then there's yellow, which is objectively the best Ferrari color. I know a guy with a pristine early-90s 348ts in coke-dealer white, and there are definitely black and silver Ferraris out there. But if you've ever wondered why you can't get a Ferrari in any garish color you want, a Ferrari exec recently discussed which of the company's colors are most popular and why you'll never see a pink Ferrari. "It just doesn't fit into our whole ethos to be honest," Ferrari's Australasia CEO Herbert Appleroth told news.com.au. "It's a brand rule. No pink. No Pokemon Ferraris!" When asked about other colors, Appleroth suggested that while they might be OK for other, more plebeian cars, they were not right for Ferrari. "There are other colors that aren't in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands." Appleworth went on to say that Ferrari strives to provide a highly customizable car-buying experience. "Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don't want two cars to be the same," he told News.com. "There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications." So, while big-bucks supercar buyers have near infinite interior and drivetrain options when ordering a new Ferrari, they'll have to settle for after market sprays or custom wraps to get that perfect shade of pink on their Lusso.Related Video: News Source: News.com.au Auto News Ferrari paint colors customize

Petrolicious highlights Andy Greene's love of Ferrari in "The Caretaker"

The next stop on the Petrolicious tour of the nation's car stories is Savannah, Georgia. The crew sat down with restorer Andy Greene of Andy Greene's Sports and Vintage Race Cars, and he waxed poetic about his love of Ferraris. See, the shop will work on vintage models and classic road racing cars from other brands, but when it comes to Ferrari, any model from any year can find a place in Greene's garage.
And we'll admit that the yellow Ferrari 250 SWB helps make Greene's case. You can see for yourself what he's talking about in the video below.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.