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Possible Ferrari F70/F150 specs emerge from private showings

At a private showing in Maranello, a group of lucky souls got to sneak a peek at the upcoming successor to the Ferrari Enzo, which has been referred to as both the F70 and F150 (not that F-150). While we still don't get any name confirmation or a definitive idea (aside from spy shots) as to what the newest Ferrari supercar will look like, one of the attendees did manage to pass along some vital performance information about the car as well as production numbers that are said to be limited to just 499 units.
The report on Auto-Blog.com.mx confirms that the Enzo successor will utilize an 800-horsepower V12 paired with a hybrid KERS good for another 150 hp. The engine's peak power kicks in at a screaming 9,200 rpm, while peak torque (not divulged) will be available at just 1,000 rpm. That kind of power could be great in just about anything, but the report also says that this new Ferrari model will have a dry weight of just 2,799 pounds (about the same as the Subaru BRZ and Scion FR-S twins and just slightly more than a Mazda MX-5 Miata). Rumored speed times include a top speed of 229 miles per hour, and the ability to run from 0-60 mph in less than three seconds; doubling that speed takes an extra second.
We've already seen the car's carbon fiber chassis and now we're just waiting to see the production car in real life, but Ferrari has not announced when the car will be introduced.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari configurator lets you play 458 Speciale customer

We all wish we had an extra $300,000 just lying around that we could spend on a supercar. And if we did, we don't doubt that the Ferrari 458 Speciale would be near the top of our list. It's hard, after all, to argue with 600 naturally aspirated horsepower churning away right behind your seat. Unfortunately few of us have that kind of scratch. That's where online configurators come in.
While these web-based customization tools don't exactly let you drive off the lot in a six-figure supercar, they can at least let you pretend that you're the kind of person who would (or more pertinently, could) do just that. And Ferrari's latest is among the cooler ones we've seen.
Like most online configuration tools, Maranello's lets you choose the colors of the bodywork and which wheels you want, but also lets you choose brake calipers, racing stripes and all manner of carbon-fiber aero components. Step inside and the choices are even more extensive, from the size and shape of seats to the color of the tachometer.