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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari recalls 2016 California T

The Basics: Ferrari North America is recalling 304 units of the 2016 California T manufactured from September 8, 2015, to November 11, 2015. The Problem: The affected convertibles have a low pressure fuel line that may not connect properly to the fuel pump feed pipe because of an improper coating on the fuel pipe. A bad connection can lead to a fuel leak in the engine bay, increasing the risk of a fire. Injuries/Deaths: None reported. The Fix: Dealers will replace the low pressure fuel line assembly free of charge. If You Own One: The recall began on December 14, 2015 so you can contact your Ferrari dealership immediately for repair, or call Ferrari customer service at 1-201-816-2600. Related Video: Report Receipt Date: DEC 01, 2015NHTSA Campaign Number: 15V811000Component(s): FUEL SYSTEM, GASOLINEManufacturer: Ferrari North America, Inc.SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2016 California T vehicles manufactured September 8, 2015, to November 11, 2015. The affected vehicles have a low pressure fuel line that may not connect properly to the fuel pump feed pipe.CONSEQUENCE: The improper low pressure fuel line connection can result in a fuel leak in the engine compartment which may increase the risk of a fire.REMEDY: FNA has notified owners, and dealers will replace the low pressure fuel line assembly, free of charge. The recall began on December 14, 2015. Owners may contact Ferrari customer service at 1-201-816-2600.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 FREE (TTY 1-800-424-9153 FREE), or go to www.safercar.gov.

What new F12 has Ferrari got in store for Frankfurt?

Ferrari is widely expected to be preparing a new version of the F12 Berlinetta to unveil at the upcoming Frankfurt Motor Show. Assuming the anticipation doesn't prove futile, the question at this point is what that new variant will look like. At present, we're looking at two possibilities. One prospect would see the Prancing Horse marque present an updated version of the F12 to replace the existing model – much like the 488 GTB is replacing the 458 Italia, the California T replaced the previous California, or (perhaps more poignantly) the 575M supplanted the 550 Maranello. Ferrari has, after all, undertaken a pattern of updating its core models half-way through their eight-year life-cycles. The F12 was introduced in 2012, so a refresh for 2016 would be right on schedule. The other possibility, as Autocar asserts (and as we reported last month), would be to introduce a more potent model to slot in above (and alongside) the current F12. That would follow the pattern established by its predecessor, which yielded the hardcore 599 GTO to slot in above the 599 GTB Fiorano. Those latter three letters would be a more likely choice for the performance-focused F12 than the Speciale name that Autocar proposes and which was already used on the ultimate version of the naturally aspirated 458. Either way, we'll likely be looking at more power and less weight. The F12's 6.3-liter V12 currently produces 730 horsepower, and speculation has placed the new version's output anywhere between 760 and 800 hp. In any event, output will likely be enough to steal bragging rights away from the Lamborghini Aventador SV and its 740 horses. Just what form the revised engine will take remains a big question mark, but don't expect it to go turbo like the aforementioned 488 GTB and California T. Ferrari is anticipated to keep forced induction for its eight-cylinder models, and go with a hybrid boost for the twelves. The enhanced F12, then, could adopt an electrically boosted V12 like the one found in LaFerrari, or it could continue on unassisted for another four years until the model line is replaced entirely. One way or another, we're less than two months until showtime, so we'll find out soon enough.