Dodge, Viper, Gts, Acr, 1999 on 2040-cars

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Final Dodge Demon and Dodge Viper to be auctioned off for charity

A little while ago we wrote about the Viper factory being recommissioned into a museum, that will hold the historic cars originally evicted from the Walter P. Chrysler museum. Now, what happened to the last Viper that factory built? It's getting auctioned off, in good company. Barrett-Jackson is auctioning the last 2017 Viper built, together with a 2018 Dodge Challenger SRT Demon said to be the last Demon produced. Crossing the block in June in Uncasville, Connecticut, the pair of cars produces a total of 1,485 horsepower, of which the Demon accounts for 840 horses and the Viper for 645. Both are finished in bright Viper Red, and yes, the Demon will include the optional passenger seat. All proceeds from the sale will go to charity, to United Way. "Pairing the last Dodge Challenger SRT Demon and the Dodge Viper production cars – two of America's most sought-after vehicles – under the roof of Barrett-Jackson gives someone the 'last' chance to own this unique piece of automotive history, and Dodge//SRT the opportunity to raise money for a cause close to our hearts", said FCA's Steve Beahm. In addition to the cars, the sale will include memorabilia and a Demon Crate, which includes narrow, drag-spec front tires, performance modules and track tools. The auction is held from June 20th to 23rd. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Dodge Auctions Coupe Performance FCA dodge demon

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.