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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

No wing, no Hemi. This Dodge Charger Daytona is two-tone and tufted

In between the Dodge Charger Daytona's 1969 debut as a wild, winged NASCAR warrior and the current 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition with its monster 717-hp Hemi V8, the nameplate had some ... less-glorious years. The nameplate first resurfaced in 1975, when the Charger moved into the "personal luxury" space as a riff on the Chrysler Cordoba. This 1975 Charger Daytona might not be the model's heyday, but damn if this clean machine, surfaced by Barnfinds.com, isn't striking in its own Me Decade kind of way. And this low-miles example is on offer right now on eBay motors. Outside, this dynamic Dodge sports two-tone silver and blue paint, alloy wheels with white-letter tires, and a power sunroof. Inside, we find high-backed split-bench seats with button-tufted vinyl (no "rich Corinthian leather" here). Raising the miles-long hood reveals a 400-cubic-inch, 4-bbl V8, which for 1975 packed 190 horsepower. A far cry from today's 717 horses, perhaps, but still an upgrade over the Charger's standard 360-cubic-inch V8. It may not be the car that pops immediately to mind when someone says, "Charger Daytona," but with less than 12,000 miles showing, this mid-Seventies example is a time warp to a lesser-known era for the marque.   Featured Gallery 1975 Dodge Charger Daytona Dodge Coupe Classics