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Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.

2018 Dodge Challenger Demon, 1970 Charger become Lego cars

As much as we all would have loved to buy one, Dodge made sure that it wouldn't be easy for everyone to own a 2018 Dodge Challenger SRT Demon. It was only built for one model year, with a total of 3,000 units, and the last one was built last summer. And even if they were still available, each one started at just under $85,000, a substantial chunk of change. But thanks to Lego, there's a comparatively cheap way to get a new Demon: in tiny brick form. The toy company has added another kit to its Speed Champions line featuring a yellow Challenger Demon. Since the Speed Champions cars are quite small, it's a somewhat rough facsimile of the car, but it's still instantly recognizable. It's blocky, it has a big hood scoop and fat fender flares. It also has two sets of wheel covers to customize it. This kit has an advantage over a real Demon, too: it comes with a second car. The other one is a 1970 Dodge Charger in black. This is an even more faithful rendition, thanks in part to the real car's ruler-straight lines. It doesn't have customizable wheels, but you can choose whether to leave it stock, or stick on a little replica of a supercharger and hood scoop that poke through the hood. It ends up looking like Dominic Toretto's Charger from The Fast and the Furious. Besides the second car, the kit features a drag strip starting tree. It doesn't light up, but it does have a slider on the back that lifts up each set of colored bricks as it's pressed down. So you can have little drag races with the two cars. In total, everything is built with 478 pieces, and it will cost you $29.99. The kit is available now wherever Lego kits are sold, and even at the Dodge merchandise website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Viper now available in matte finish

The prospect of buying a new Dodge Viper just got that much more enticing with the introduction of matte-finish paint direct from the factory. Available as part of the "1 of 1" customization program, the matte finishes aren't being offered in just a handful of colors like some other automakers do: customers will be able to specify a matte finish on any of the 8,000 colors that are already part of the program's palette. The matte finish option adds yet another step to the exhaustive hand-painting process that Dodge offers on the Viper - a painstaking endeavor that takes upwards of 145 man hours to complete. Specialists start by applying a base coat and a clear finish, followed by the paint and clear coat. The finished body panels are then smoothed with 1,000-grit paper and polished. A second sanding process is required for the matte finish before the application of a matte clear coat. Specify custom stripes (available in five colors or by custom order) and they're applied under the paint, not as decals on top. The availability of the matte finish in conjunction with the stripe options and new satin badging and fuel cap leads to over 50 million combinations. Needless to say, that means no two Vipers need ever leave the Conner Avenue assembly plant the same – though there will surely always be certain favorite combinations, especially on those units ordered from outside the customization program. Related Video: DODGE EXPANDS INDUSTRY-FIRST '1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION - New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options - Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations - Matte finish available in all exclusive '1 of 1' program and standard production colors - In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance - Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper's exclusive production elements like never before.