2014 Dodge Srt Viper Base on 2040-cars

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Dodge Viper GTS-R goes back to old-school livery

The Dodge Viper may have been around now for over 20 years, but as far as racing achievements go, 2000 was its finest season. That's when it won the Rolex 24 at Daytona, the GTS class trophy at the 24 Hours of Le Mans and its second consecutive title in the American Le Mans Series.
Since then, SRT Motorsports hasn't quite had the same success, withdrawing from Le Mans this year and shedding the Dodge name and its emblematic red and white livery for the SRT badge and a silver snakeskin theme. But now that the Viper is back under the Dodge banner, so too is the racing team returning to its classic livery.
Starting from the six-hour race at Watkins Glen next week, both the No. 91 and No. 93 Viper GTS-Rs will wear the red base color with twin white racing stripes that its more accomplished forebears wore on circuits around the world. And with it, maybe the Viper will return once again to the winner's circle at home and abroad.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Journey gets more SUV-like look with new Crossroad model

Looking to play up its aging three-row crossover, Dodge will introduce a new model for its Journey franchise at next week's Chicago Auto Show. The 2014 Dodge Journey Crossroad will be a new trim level positioned between the SXT and Limited, and it will be distinguished from other Journey models thanks to a handful of styling add-ons.
Plucking a page right out of the appearance playbook of the Ford Explorer Sport, the Journey Crossroad gets a meaner, more SUV-like demeanor. The Journey has often straddled the line between tall wagon and crossover, but this new trim goes a long way toward skewing its visuals toward the utility vehicle end of the spectrum. That's thanks largely to the Platinum chrome exterior trim on its roof rails and side sills, unique fascias, smoked headlights and taillights and, of course, those black 19-inch wheels. Inside, the Journey Crossroad will get a similar treatment, with darker, Liquid Graphite accents throughout the cabin, and the model will also come standard with leather seats (which Dodge says are a new design), and Chrysler's giant 8.4-inch Uconnect screen.
The 2014 Journey Crossroad goes on sale this spring with a starting price of $24,995 (*not including $995 for destination) for the four-cylinder, front-wheel-drive model, but Dodge says that the model will also be offered with more power and capability from the optional 3.6-liter Pentastar V6 and all-wheel-drive. Scroll down for the full press release, and check back next week for our live coverage from Chicago.