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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Junkyard Gem: 1991 Dodge Monaco LE

When Chrysler took over the American Motors Corporation in 1987, the hot-selling Jeep brand was the big prize of that deal. At a stroke, Iacocca's company got the XJ Cherokee (which remained in production into our current century) plus its Comanche pickup sibling, the Wrangler, the Grand Wagoneer, and the AMC Eagle as bonuses. The Eagle gave its name to Chrysler's new marque, which worked out well for quite a few years, and of course the PowerTech V8 engine began life as an AMC design. Yes, Chrysler made out like a bandit on the AMC purchase, but one of the most important acquisitions that came with that coup ended up being a Renault design from the last gasp of Kenosha: the Eagle Premier. Genetic material from this car made its way into Chrysler products for decades to come, and the Dodge Division got the opportunity to slap Monaco badges on the Premier for the 1990 through 1992 model years. Here's one of those super-rare cars in a Denver self-service yard. Dodge sold plenty of Detroit-designed Monacos from the 1965 through 1978 model years, and so the name seemed ripe for a revival in 1990. We rated the 1974 Dodge Monaco "Bluesmobile" #3 on the Best Movie Cars of All Time list, and Monacos may be found in countless cop movies and TV shows over the decades. Did the name belong on a Renault design? Absolutely! The radical-looking and big-selling Chrysler LH cars were built on a modified Eagle Premier chassis, enabling Chrysler to print money from a 1980s Renault design all the way through 2004. After that, Mercedes-Benz engineering (with a dash of Mitsubishi thrown in for good measure) got stirred into the mix, but I'm told by a Chrysler engineer that you can still see the Renault 25 structure beneath the dashboard in modern Challengers and Chargers. All of this comes thanks to Lee Iacocca's score of that advanced European car way back in 1987. One thing from the Premier that Chrysler dropped like a monkey dropping a red-hot penny once production of the Premier/Monaco ended: the PRV V6, a sophisticated-but-flaky overhead-cam V6 originally developed by a partnership between Peugeot, Renault, and Volvo (hence the acronym). This engine achieved its greatest fame as the powerplant that went into the DeLorean DMC-12. You could get the chugging AMC 2.5-liter straight-four in the Eagle Premier, but all the 1990-1992 Monacos got the 3.0-liter PRV, rated at 150 horsepower.

1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video: