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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2019 Dodge Challenger SRT Hellcat Redeye is the Demon spawn

The Demon has passed from us, but the Demon's spawn are here, so please allow them to introduce themselves. A new demi-Demon trim level has been anointed as the 2019 Dodge Challenger SRT Hellcat Redeye. Plus there's an updated Challenger SRT Hellcat and new Challenger R/T Scat Pack Widebody. Like with the Charger introduced this morning, they have inherited some of the best parts from the Demon. The Hellcat Redeye is possessed by the Demon's howling supercharged 6.2-liter Hemi, making 797 horsepower and 707 pound-feet of torque. Dodge proclaims it the "most powerful production V8" and "quickest production muscle car," with a 0-60 time of 3.4 seconds and quarter-mile time of 10.8 seconds at 131 mph. Top speed: 203 mph. Dodge can claim these superlatives, of course, because the 840-horsepower Demon's limited production run has ended. The Hellcat Redeye's Hemi is paired with an eight-speed automatic. Dodge says the powerplant gets 25 major component upgrades, including a larger supercharger (2.7 liters, up from 2.4) with higher boost pressure (14.5 psi, up from 11.6), strengthened connecting rods, pistons and valve train, high-capacity fuel injection system and improved lubrication. It gets a second fuel pump and a higher redline of 6,500 rpm. Theoretically, if you were someplace where you could operate at full throttle without letting up, Dodge says the Hemi would drain the fuel tank in under 11 minutes. Yet the car gets a 22 mpg highway rating from the EPA. View 30 Photos It also has the Torque Reserve system that starts building boost before launching, as well as the air conditioned intercooler to provide extra cool intake air. Both of these were features in the Demon. Furthermore, if the standard 2.62:1 final ratio isn't quick enough for you, Dodge offers a 3.09:1 rear axle. The Challenger SRT Hellcat Redeye also comes with the Demon and Hellcat Widebody's fat fender flares. It's an unsurprising inclusion, since you'll want as much tire as possible for all that power. Now, a mere clear-eyed Challenger SRT Hellcat gets a 10-horse boost for 2019 to 717 horsepower, and a smidge more torque at 656 pound feet. A six-speed manual transmission is standard, and an eight-speed automatic is an option. Both Hellcat models get the new dual-snorkel hood we've seen in spy shots. It's meant to evoke 1970s Dodge muscle cars. Dodge says the airflow from the hood alone reduces engine temperature by 4 degrees Fahrenheit.

Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.