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A look at the Dodge Demon's drag settings, modes, and go-fast tech

In the same video that gave us a peek at the 2018 Dodge Challenger SRT Demon's performance stats, there's a serious dump of info on the tech and tools that will likely help this muscle coupe slaughter drag strips. Dodge has outlined a few of them for us and we're using the power of inference to figure out the rest. Here's what we've gathered. A lot of these hints come from the Demon's version of Performance Pages, the infotainment screens that show what SRT models are doing and let the driver change the powertrain and chassis setup. There are a lot of Demon-only features, including line lock, a quick cooldown mode for the supercharged engine, and data recording. And of course there are pages to show a digital time slip with acceleration and braking figures, a g-load plot, and lots of gauges to track temps and levels. The engine output is shown in the video on a special Dyno page. It tracks horsepower and torque over time on the upper graph, and engine rpm and shift points on the lower graph. And we think it's still hiding something. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Any good drag car has a line lock, allowing the driver to lock the front brakes and leave the rears free to do a nice tire-warming (or tire-shredding, depending on length) burnout. Ford has it on the Mustang, Chevy puts it on the ZL1, and now Dodge is adding it to the Demon. It should help get the giant Nitto tires up to temp for a drag run. And once the tires are warm, there's launch control, just like on the SRT Hellcat, with selectable rpm to dial things in for the conditions. The Demon also has a shift light in the cluster, and the driver can set a shift point individually for each gear. After each drag run, you can activate Quick Cooldown, which Dodge says uses the first production application of After-Run Chiller – it runs the cooling fan and intercooler coolant pump with the engine off until the coolant reaches its target temp. It's shown in one of the slides above. The checklist on the left side of that page suggests it requires a set of conditions be met to work: engine off, hood open, and sufficient battery level. This further reinforces our theory that the supercharger is going to make big boost, beyond the Hellcat's 11.6 psi. And while you're waiting for the supercharger to cool off for another run, you can review the performance data the car records.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Star Wars Stormtrooper Dodge Charger Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the Stormtrooper Dodge Charger R/T Scat Pack. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.