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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Aficionauto drives Vin Diesel's fast and furious 1970 Dodge Charger

The Aficionauto host Christopher Rutkowski has a real passion for original and replica cars from movies and television, whether they are from James Bond, Jurassic Park, or incredibly obscure Japanese shows. However, he might have outdone himself this time because he hopped into one of the biggest automotive stars of contemporary cinema. This 1970 Dodge Charger appeared in Fast & Furious and came back in Fast Five, where Paul Walker actually drove it. The menacing, black muscle car will make its return to the franchise in the seventh film, too.
The Fast and Furious Charger is a real beast no matter how you look at it. The interior is nothing more than two seats and a roll cage, and as the video shows, this thing vibrates constantly like a coiled mass of muscle ready to strike. The camera can barely stay in place most of the time. Also, Dom's Dodge is more than happy to do a smoky burnout and leave the driver partially deaf afterward from its wonderful, ear-splitting engine roar.
The Aficionauto also interviews the man who controls the keys to this beast. Bob Hartwig was once an F-15 pilot, but he also loved Hollywood vehicles. Now, he's a partner at Picture Car Warehouse, a company with about 850 cars that supplies vehicles to film studios. This Charger definitely seems to be Hartwig's favorite in the collection, as it should be.