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2020 Dodge Challenger Review & Buying Guide | The most muscular muscle car

Despite going more than a decade without a complete redesign, the Dodge Challenger is alive and well, and still worth your consideration. Primarily, it offers more of a classic muscle car experience focused on straight-line performance and comfort that its rivals from Ford and Chevy that skew closer to sports car dynamics. The Challenger has the brash, broad-shouldered design to match that muscle car feel, too. And its big body brings more space and practicality than the competition. The 2020 Dodge Challenger also has a few unique bragging points. It's the only one of the modern pony cars to offer all-wheel-drive, which is a boon to people living in snowy parts of the country. And the Hellcat Redeye is still the most powerful pony car on the market with a whopping 797 horsepower from its supercharged 6.2-liter V8. Of course, there is a multitude of other Challenger models beyond those two examples, though, with many customization options from colors to wheels and trim. We think pretty highly of them all, proving that just because something is getting on in years doesn't mean it's any less relevant.  What's new for 2020? The 2020 Dodge Challenger brings a small number of updates. There are new wheel designs for every trim except the base rear-drive SXT. Three new colors are available with typically excellent Mopar names: Hellraisin, Sinamon Stick and Frostbite. Dodge has also made some welcome efforts to spruce up the interior with stitched dash and door panels on leather-equipped Challengers, carbon fiber trim and faux suede options for V8-powered cars and caramel-colored Alcantara for the GT, R/T and R/T Scat Pack trims.   What's the interior and in-car technology like? The Challenger's interior certainly isn't as characterful and flamboyant as its exterior would suggest. The Mustang and Camaro are more interesting and distinctive inside. Still, there are some interesting design flourishes that spruce things up, from the base trim's standard houndstooth cloth to the two-tone leather choices available as options. Besides, we're not sure how flamboyant you need the interior to be in a car available in electric orange, blue, green and purple paint colors. Furthermore, what the Challenger interior may lack in visual pizzazz, it makes up for with space (see below) and technology. A 7-inch touchscreen is standard, but all trim levels have an 8.4-inch version available as an option or standard.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.