1993 Dodge Ram 3500 on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Hypermiling a Ram 1500 EcoDiesel to 38.1 mpg

You never quite know what Wayne Gerdes has up his sleeve. The man who coined the term hypermiling is always looking for adventurous ways to prove that anyone – even you... yes, you – can eke out more miles per gallon just by changing the way you drive. Saying that is easy. Proving it by going on outlandish cross-country drives is hard. But for Gerdes and his team of fuel economy fiends over at CleanMPG, hard is half the fun. Our latest adventure appeared, at first glance, to be nearly impossible. Which is why we always answer the phone when Gerdes calls. He likes to take journalists along on his drives, not only to try teach us how to hypermile but also to prove that we can be taught. The first time I 'helped' him and his team was when we got over 30 miles per gallon in a 2011 Ford F-150 XLT with the EcoBoost 3.5-liter V6. The EPA rated that truck with at just 16 mpg in the city and 22 on the highway. So, we'll count that trip as a success. Next up was a cross-country drive last fall in a trio of Audi TDI vehicles to prove that you don't need to drive extra slow to beat the EPA numbers. In fact, we made it from Los Angeles to New York City in just over 46 hours, cramped but not cranky. We had once again proven that how you drive is hugely important to your fuel usage. Our latest adventure appeared, at first glance, to be nearly impossible. The EPA says that the Ram 1500 EcoDiesel we would be driving gets just 22 combined mpg (19 city and 27 highway). Gerdes' idea was to drive it as far north from Houston, TX towards Detroit, MI as we could go on one tank. The day before we left, our itinerary got an extra stop. Instead of taking one of the official Shell Eco-marathon prototype vehicles to Detroit, it was decided to bring the winning diesel-powered prototype from the just-finished event to The Henry Ford Museum, where it had been arranged the car would be displayed. The winning car was built by a small team (just four students) from Sullivan High School in Sullivan, IN, who managed to beat a number of college teams with a score of 1,899.32 mpg. That target would be a bit out of reach for the Ram, but could we get 1,000 miles from the tank? Since the truck has a 26 gallon tank (officially, anyway), that would mean the EPA says we could only go 702 miles, assuming all highway driving. Could we make up 300 miles with careful driving? That spells both challenge and fun.

General Patton's Dodge WC57 Command Car headed to auction

Indiana will see some excellent vintage metal on several auction blocks this summer. Mecum Auctions has the 1965 Pontiac GeeTO Tiger and 1963 Shelby Cobra that was a Ford demonstrator planned for in Indiana in late June. Two weeks before that, and as noted by Carscoops, Worldwide Auctioneers will offer what could have been Gen. George S. Patton’s Dodge WC57 Command Car. We say "could have been" because although the WC57 came out of the National Military History Center in Auburn, Indiana, a few years ago and is fitted with the modifications Patton made to his personal WC57, the auction house doesn't have paperwork explicitly linking Patton to this car, and there are other replicas of Patton Command Cars out there. That could help explain why when RM Auctions put this WC57 up for sale in 2017 with a pre-sale estimate of $100,000 to $150,000, the vehicle failed to make the $60,000 reserve. Dodge had been making vehicles for the U.S. military since before World War I, most of them based on civilian models. Before the U.S. entered World War II, Dodge turned its civilian TC pickup into the 1940 VC-1 military truck. The VC-1 quickly evolved into the WC range, the WC57 Command and Reconnaissance Weapons Carrier riding on a three-quarter-ton, 4x4 chassis and weighing almost 5,400 pounds. Built from 1942 to 1945, they were powered by Dodge's T214 side-valve, 230-cubic-inch inline-six with 92 horsepower.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. General PattonÂ’s Dodge WC-57 Command Car - Offered Without Reserve The WC57 was simple, reliable, capable, and at the end of the war, was part of the inspiration for the Dodge Power Wagon. The story is that soldiers returning from active duty badgered Dodge for a civilian version of the indefatigable WC warhorse, so Dodge responded with the postwar's most hardcore pickup in 1946. The open-topped WC57 rig was also popular with U.S. Army officers, and because of that, it was popular target practice for German infantry and Luftwaffe pilots. So Patton, before heading to France in 1944 with the Third Army, had the motor pool in Cheltenham, England, modify his WC57. Mechanics added an armor flap to shield the radiator, half-inch armor plate under the floor, and a Browning M2 .50-caliber machine gun for fending off aerial attacks. A second, drop-down tailgate provided extra space and covered tool storage.