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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

2019 Dodge Charger SRT Hellcat gets some Demon goodies

The 2019 Dodge Charger SRT Hellcat has been revealed, along with details on the rest of the range. Though the new Charger doesn't look a whole lot different, there are a number of special upgrades, especially for the Hellcat. The least interesting changes are on the outside. The Hellcat and the R/T Scat Pack get a new grille with twin air intakes next to the headlights. The regular RT and GT get some sportier additions such as a hood scoop, rear spoiler, and some other revised body work. The Hellcat also now gets a matte black hood option, as seen on the gray car above. Under the skin are more interesting upgrades. The Hellcat raids the Demon parts bin for its "After-Run Chiller" that continues providing cooling to the intercooler after the engine has been shut off. This way you'll still get cool air for another run when you come back and fire it back up. The Charger Hellcat also gets the Demon's fancy "Torque Reserve" system to start generating boost right at launch. Both the Hellcat and the R/T Scat Pack also come with line lock for big smoky burnouts and "Launch Assist" for minimizing wheel hop and maximizing grip. Both cars have the same power and torque as last year's iterations, though. Dodge hasn't left out its lower-rung Charger models, either. The R/T now gets standard performance suspension and shift paddles, along with a 2.62 rear axle. The GT model is now available in rear-wheel drive, and it's being marketed as more of a performance-oriented trim for the V6. As such, it also gets the performance suspension as standard, a 3.07 rear end and shift paddles. The SXT rounds out the base of the lineup and now has an all-wheel-drive option. Output remains the same with these vehicles, and the GT continues to make 300 horsepower and 264 pound-feet of torque while the SXT makes 292 horsepower and 260 pound-feet. 2019 Dodge Chargers will start showing up on dealer lots in the third quarter of this year. If you're really eager to get one, dealers will be able to start ordering them by the end of June. Pricing hasn't been announced yet for the big sedan. Related Video: