2009 Dodge Ram 2500 Power Wagon Hemi 4x4 Sunroof Nav!! Texas Direct Auto on 2040-cars

Auto blog

Dodge Challenger R/T Shaker and Mopar '14 Challenger up the retro appeal

The reborn Dodge Challenger might be getting a bit long in the tooth, having been on the market in its current form since 2008, but Chrysler isn't going to give up on its brutish, full-size two-door just yet. For this year's SEMA Show, the Challenger will be getting a new Mopar edition, as well as a retro-cool shaker hood on the 5.7-liter, Hemi-equipped R/T models.
As we mentioned last night, the Shaker Package will cost $2,500, but includes the Super Track Pak (new steering rack, brake linings, upgraded shocks and 20-inch Goodyear Eagle F1 Super Car tires), a $595 option on its own. The shaker hood result in a performance bump of any kind, but the blacked-out, pop-up scoop is a nifty feature that hasn't been seen on a production car since the Ford Mustang Mach 1 in the early 2000s.
The Mopar '14 Challenger (pictured right) follows the cues of previous Mopar Editions, which have included the 2010 Challenger, 2011 Charger, 2012 300 and 2013 Dart. Only 100 Mopar '14 Challengers will be produced, and they'll include the new shaker hood, Mopar's distinctive blue graphics and wheels, and whatever is pilfered from the accessory catalog.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.