2005 Dodge Ram 2500 Laramie Crew Cab Pickup 4-door 5.9l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition celebrates an icon

Fifty years ago, Dodge commissioned Creative Industries to build the 1969 Dodge Charger Daytona as a homologation special to satisfy NASCAR rules. The extraterrestrial-looking coupe conquered at the race track, broke records, and frightened any onlooker possessed of a weak constitution; it's claimed that even the carmaker's general manager at the time, Bob McCurry, considered the Charger Daytona the ugliest car he'd ever laid eyes on. Time having worked its magic, Dodge is celebrating the now-iconic Winged Warrior with the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition. The new model goes without a nose cone and vertical stabilizers, but it does loose 717 horsepower from its 6.2-liter supercharged V8, which is 10 more than the standard car. The grunty sedan will be available in four colors: Pitch Black, Triple Nickel, White Knuckle, and B5 Blue exclusive to this model. B5 was the original paint code for a Blue Fire Poly hue available on Dodge and Plymouth products built between 1969 and 1972. Evoking the original as well as highlighting the decklid spoiler on the new Charger, the black, nickel, and blue sedans get white "Daytona" decals on the rear quarter panels and a white spoiler, matching white Hellcat badges on the front fenders. White cars get blue "Daytona" decals and spoiler, and Hellcat badges in a bright finish. Twenty-inch Warp Speed wheels finished in Satin Carbon on all-season Pirellis and black Brembo brakes complete the exterior overhaul. Inside, heated and cooled 12-way adjustable performance seats are trimmed in Nappa leather and Alcantara, with blue cross-stitching joining seatbacks embroidered with the word "Daytona." The flat-bottomed, suede-wrapped steering wheel with silver stitching and "velour-bound" floor mats will only come in this model, the festival of special appointments also including the dynamica suede headliner, carbon fiber instrument panel and bezels, light black chrome trim pieces, and blue stitching on the dash, shifter, center console armrest, and door panels. Dodge will only produce 501 units, said to match the number of cars necessary for NASCAR homologation at the time, and each wears a plaque identifying it as "X out of 501." NASCAR rules in 1969 demanded 500 units, actually — the car Dodge built in 1968 to race was called the Charger 500, in fact. Also, Creative Industries built 503 1969 Charger Daytonas for the U.S. and another 40 for Canada, but who's counting?

2016 Dodge Charger and Challenger SRTs look juicy in Go Mango

The 2016 Dodge Challenger and Charger SRT models are ready to go with newly available Go Mango orange paint. The carrot-like shade is the latest in the brand's long line of vibrant, throwback colors like Plum Crazy purple and Sublime green. Dealers can start order the bright hue right now. Dodge originally introduced Go Mango on the 1970 Challenger and also offered the color on the 2006 Charger R/T Daytona and 2016 Dart. Now, it's available on the SRT 392 and Hellcat models. The orange shade highlights the vehicles' lines well and looks especially good with black stripes running from the front splitter to the rear bumper like in these photos. There's no way to blend into traffic in such a vibrant muscle car, so this hue is for extroverts only. Last year at the Woodward Dream Cruise, Dodge brought back Plum Crazy on most Challenger and Charger models. The deep purple is a nice enough color, but Go Mango seems like a better fit for the SRT's performance-oriented demeanor. Related Video: Go Mango: Dodge Launches Modernized Exterior Heritage Color for 2016 Challenger and Charger SRT Muscle Cars Dodge continues to answer enthusiast demand with the latest heritage-inspired exterior paint color Dealers can begin ordering Go Mango immediately on Charger and Challenger SRT models March 14, 2016 , Auburn Hills, Mich. - "Plum Crazy" purple, "B5 Blue" and "Sublime" green Dodge Charger and Challenger muscle cars have recently been streaming out of the FCA US Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country. Now, new for spring 2016 and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately. Go Mango was first introduced by Dodge on the iconic 1970 Challenger. Following a limited production run in 2006 on specific Charger R/T Daytona models, and more recently featured on the 2016 Dodge Dart, the next generation of the legendary and limited-edition exterior hue combines orange and red tones into a high-impact color that showcases the legendary Dodge performance attitude.