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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.

2013 Dodge Challenger R/T Redline revs into Chicago

When Dodge released the Challenger Rallye Redline last year, it brought a new dimension of styling to the car's classic muscle car lines, but it was only available in V6 form lacking the oomph to back up its sinister appearance. To remedy that situation, Dodge is unveiling the Challenger R/T Redline, powered by a Hemi V8 engine, at the Chicago Auto Show.
Other than the extra cylinders, most of the R/T's Redline package carries over from the Rallye model including the custom-look 20-inch black chrome wheels with red paint accents, but the R/T version of the package gets more of a retro look to the side stripes with graphite graphics featuring Redline lettering. Cars equipped with the six-speed manual transmission will get a performance-tuned, low-restriction exhaust allowing the engine to produce 375 horsepower and 410 pound-feet of torque; cars with the five-speed auto are rated at 372 hp and 400 lb-ft, but they do offer a bright chrome Mopar t-handle shifter and steering wheel paddle shifters.
The R/T Redline Group is offered only on cars painted in Billet Silver, Granite Crystal, Bright White and Pitch Black, and it adds just $1,995 to the MSRP of the Challenger R/T (starting at $31,990) and the Challenger R/T Plus (starting at $33,990), which adds features like Nappa leather and Boston Acoustics speakers.