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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge recalls 173 Chargers and Challengers for front wheels that don't fit correctly

Dodge is recalling 173 Challengers and Chargers because they’re equipped with an incompatible front wheel and brake package. All the vehicles are 2019 model year cars built between May 28 and September 25 this year, according to the official NHTSA documents. The wheels donÂ’t provide enough clearance from suspension and brake components, Dodge says. ThereÂ’s a chance that the tireÂ’s inner sidewall will make contact with the steering knuckle. When the tire hits the steering knuckle, it could end up damaging the tire, causing a “sudden loss of tire air pressure.” This, of course, is not what you want out of a tire. Predictably, FCA says this could result in a crash without prior warning. To fix the problem, your local Dodge dealer will be installing the wheels that shouldÂ’ve been equipped on the car in the first place. FCA continues: “Also, for customer satisfaction, replace the rear wheels to match the front wheels.” We were wondering if the rear wheels would come into play here, and it looks like Dodge wonÂ’t be leaving anyone out to dry with mismatched front and rear wheels. The wheels in question are described as “Mid Gloss Black Wheel.” Check your window sticker (or wait for the official mailing) to see if you have those wheels on your Charger or Challenger. Unfortunately, FCA doesnÂ’t detail which trims of Charger and Challenger are affected in its recall notice. The company also makes it clear that this recall is due to “an engineering release error” and not a wheel defect. This particular wheel and brake package shouldÂ’ve never been offered as an option from the factory. Look out for a notice in early December, as FCA says it will begin notifying owners around December 13 this year. As of now, there are no reported injuries or accidents due to the issue.

2014 Challenger R/T Shaker, Mopar '14 Challenger bring back iconic hood

Enamored of the Dodge Challenger but wish you could get one with a shaker hood? We've got good news, because Dodge and Mopar have teamed up to bring it back.
The 2014 Dodge Challenger R/T Shaker packs the same 5.7-liter Hemi V8 as the standard Challenger R/T, but upgrades the business end with a through-the-hood exposed cold-air intake system. The retro hood scoop protrudes from the center of the hood in satin black (matching the decklid spoiler) to feed the Hemi and shakes with the engine just like the original from 1970. The Shaker model also comes with a Super Track Pak that adds a new steering rack, brake linings, shocks and 20-inch Goodyear Eagle F1 Super Car rubber. You can also shut off the stability management system completely in this car. A series of interior and exterior trim enhancements round out the look. The whole package adds $2,500 to the price of a Challenger R/T Classic for an all-in MSRP of $36,995.
In case that's not enough, Dodge is also offering a limited-edition Mopar Challenger that follows the 2010 Mopar Challenger, 2011 Mopar Charger, 2012 Mopar 300 and 2013 Mopar Dart. Limited to just 100 examples, the 2014 Mopar Challenger gets the same Shaker hood intake, unique graphics and wheels, an enhanced interior and a long list of optional extras from the Mopar parts catalog. Dodge isn't saying just yet how much the Mopar Challenger will cost, but you can bet it will command a considerable premium for the exclusivity alone.