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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Chrysler slows minivan production, hasn't built VW Routan this year

Chrysler has slowed production of its Town and Country and Dodge Grand Caravan minivans this week, Automotive News reports. The Windsor, Ontario plant will cut its three shifts from eight hours each to four hours each in an effort "to align production with market demand," a Chrysler spokesperson told AN. Chrysler also builds the closely related Routan minivan for Volkswagen at its Ontario facility, but has not built a single example thus far in 2013.
Sales of Chrysler's minivans fell 15 percent for the first two months of 2013, and a large part of that has to do with the 26-percent drop of the Grand Caravan alone (the T&C was only down by one percent). According to Automotive News data, as of March 1, Chrysler had an unsold inventory of 24,713 Town and Country models and 18,547 Grand Caravans - a 69- and 43-day supply, respectively.
"No sense running full speed now, then have a lot of vehicles sitting around a few months down the line," Chrysler spokeswoman Jodi Tinson told AN. Full production is expected to resume again on March 18.

Dodge Challenger Hellcat driver arrested hellbound at 160 mph

When fisherman catch big fish, they want the world to know about it. That's approximately how the Indiana State Police felt when they busted a 707-horsepower muscle car booking it at more than 160 miles per hour. The ISP were chuffed enough about the catch that they put out a press release titled, "160 Mile Per Hour Hellcat Tamed On The Indiana Toll Road." The Dodge Challenger Hellcat driver, J. Jesus Duran Sandoval, told the arresting officer that he was "just trying to get to Maryland." The incident began just after Trooper Dustin Eggert finished helping a stranded motorist on the toll road at about 7 p.m. Eggert was merging back into traffic when he saw the Hellcat blast past at well beyond the 70-mph speed limit, allegedly weaving through traffic and — shock! — not using a turn signal for lane changes. With a Bandit on his hands, Eggert took the role of Smokey, and just like Burt Reynolds movies, couldn't catch the offender. Seems that Indiana State Police Dodge Charger Pursuit vehicles are speed limited to 150 mph, allowing the Hellcat to pull away. Eggert radioed for officers ahead to look out for the red baron, but received an assist before other LEOs swooped in: Eggert caught up to the Hellcat 11 miles down the road when the red coupe got held up behind two semis driving next to one another on the two-lane toll road. Sandoval pulled over, admitted he was doing a little more than 160 mph, then delivered The "Maryland" Defense unfazed by the fact that Maryland was more than 500 miles from his location. Turns out that 38-year-old Sandoval, from Lake Geneva, Wisconsin, was also unbothered by driving on an expired license. The coppers took Sandoval to the LaPorte County Jail and booked him on reckless driving, bond set at $505, court date set for April 2. The ISP said this is the second time in two weeks they've busted someone doing more than 130 on the Indiana Toll Road. It's the second time in a year they've busted a Hellcat doing so — in April 2017, another pilot played Bat out of Hellcat at 158 mph, explaining his speed as a bit of show-and-tell for his friends in the car. View 142 Photos Related Video: