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2015 Dodge Challenger looks fresh, still plenty retro [w/video]

It was the Ford Mustang that kicked off the retro-styled muscle car renaissance back in 2005, but it was the Dodge Challenger that served as the movement's poster child, with its unabashedly retro looks. Over the years, though, as the Mustang and the Chevrolet Camaro were freshened and upgraded, the look of the big Dodge has remained largely consistent since its 2008 debut. For 2015, the Challenger has received a big freshening, boasting strongly revised front and rear ends and (finally, finally, finally) a redesigned interior.
Let's talk about that new cabin first. It's basically been plucked directly from the redesigned Charger, and boasts the same seven-inch IP display. The center stack's miserable, last-gen display has been replaced by an expansive, 8.4-inch UConnect system. Material quality should see a solid boost with the new cabin, as well.
The exterior, meanwhile, sees a revised front fascia with LED halo lights, as well as new grille inserts. A functional shaker hood scoop is a must-have extra on the V8 models, while the back of the car is highlighted by a new set of LED taillights that don't use the "Racetrack" design of Dodge's other models.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Speedkore AWD twin-turbo Carbon Charger, best birthday gift ever

The backstory the Speedkore Performance AWD twin-turbo Carbon Charger teased a couple of weeks ago might be cooler than the car itself. Alan Palermo commissioned the carbon-fiber-bodied Dodge Demon Speedkore brought to SEMA last year, the one that supplanted the 6.2-liter Hellcat V8's supercharger with twin 6875 Precision Billet T4 turbos. That blasted the Demon's usual 840 horsepower up to 1,400 hp at the flywheel, 1,203 hp at the rear tires, good for an 8.77-second quarter-mile time at 162 miles per hour. Palermo's older brother remarked, "He liked the car but was more of a four-door guy," so Alan commissioned the AWD Carbon Charger as a 65th birthday gift for his sibling. Speedkore worked with Magnaflow on the sedan, starting with a 2019 Charger Pursuit as a base. The Wisconsin tuner secured a 2020 widebody Charger from Dodge, then 3D-scanned the bodywork to create the molds reproducing most of the sheetmetal in pre-preg carbon fiber. The hood, bumpers, fenders, rockers, rear spoiler, and rear diffuser are all fashioned from the lightweight stuff.  Beyond those Precision turbos laid in by Gearhead Fabrications, Speedkore installed a custom upper plenum, Boost Leash C02 progressive boost controller, custom Thitek heads, a Fore Innovations triple-pump fuel system feeding Injector Dynamics 1,700-cc injectors, and custom HP Tuners engine software calibration. Test results showed 1,525 hp at the crank when running 26 pounds of boost.  Hellraiser Performance engineered a new transmission working an FTI torque converter at one end and a carbon fiber driveshaft at the other. Instead of fortifying an off-the-shelf AWD system, Traction Products supplied a custom transfer case machined from billet shunting power to a set of Bogart Competition Series wheels wearing Mickey Thompson ET street rubber.  Speedkore fitted last year's Demon with a front-exit twin exhaust, with a single opening on each front fender, and left the rear bumper cutouts for the traditional exhaust empty. With the Carbon Charger sedan more of a family guy, Magnaflow sorted out a quad-pipe front-exit exhaust with two openings on each front fender, and ran a three-inch stainless steel Competition Series exhaust to the rear. The driver can switch between the two, the latter version providing a "moderate interior sound."  The folks at Speedkore say they'll keep tweaking the Carbon Charger after the show to get it right for the senior Palermo. We say, "Happy birthday, sir. Enjoy."