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2020 Dodge Challenger celebrates 50th anniversary with a golden special edition

Next year will mark the 50th anniversary of the original Dodge Challenger. And obviously Dodge wouldn't let that significant date go by without a special version of the 2020 Dodge Challenger. Meet the limited production Dodge Challenger 50th Anniversary Edition. The package is offered on the V6-powered GT with rear-wheel drive, as well as the R/T, R/T Scat Pack and R/T Scat Pack Widebody. The Hellcat and Hellcat Redeye are left out, but every 2020 example will get special 50th Anniversary badges to make up for that. On the outside, the package features a matte black hood, roof and trunk lid. V8 models get a body-color Shaker scoop. This marks the first time the Shaker scoop has been available on a Widebody Challenger. Despite having a Shaker scoop, the special edition cars also get the air intake headlights pioneered by the Hellcat, and they have a "50" printed on them to go with the other 50th Anniversary badging. All models get 20-inch wheels. These are finished in what Dodge calls "Gold School." These Challengers can be painted in one of seven colors: Frostbite, Hellraisin, Sinamon Stick, Go Mango, TorRed, F8 Green or the all-new Gold Rush. Inside the Challenger 50th Anniversary Edition are Nappa leather and Alcantara-covered seats and "Sepia" stitching and embroidery. It's all matched by carbon fiber trim with copper threads woven into it. The instrument cluster and the air vent badge are finished in the car's exterior color. Dodge will build only 70 of each model in each color as a tribute to the original car's 1970 model year. This means that there will be 490 GTs, 490 R/Ts, 490 R/T Scat Packs and 490 R/T Scat Pack Widebody models for a grand total of 1,960 cars. Each model has a different price for the 50th Anniversary package. It costs $4,995 for the GT, $5,495 for the R/T, and $5,995 for the Scat Pack models. The cars go on sale this coming spring.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question