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Dodge performance could be electrified, new hybrid transmissions coming

Dodge is arguably the last company around specializing in old-school muscle cars. Outside of a few models like the Chrysler Pacifica Hybrid and the new e-Torque offerings in the Ram 1500 and Jeep Wrangler, FCA as a whole seems behind the ball when it comes to green or electrified powertrains. That might change over the next few years, as Tim Kuniskis, head of passenger cars at FCA, told Automotive News that he sees the future of performance to be electrified.  At the reveal of the Dodge Charger Hellcat Widebody a few weeks back, Kuniskis said "the absolute future is electrification of these cars." What form this takes or how soon this all might happen is unclear, but changes are likely coming. Kuniskis said the electrified models could be anything from pure battery-electric vehicles to plug-in hybrids to e-axles. FCA’s e-torque system already works with the companyÂ’s Hemi V8 in the Ram 1500, so, if thereÂ’s room in the engine bay, we imagine it would be pretty easy to adapt the mild-hybrid system for other V8-powered vehicles.  One thing to note is that FCA just inked a new deal with ZF. The latter will supply a new 8-speed automatic transmission for longitudinal front-engine cars that will work with both rear and all-wheel drive vehicles. FCA already uses a version of the ZF 8HP automatic, but the big thing to note is that the new transmission has a small electric drive unit built in. If this new transmission is as ubiquitous as the current one, you might find electrified versions of Alfa Romeo and Maserati products as well as those from Dodge, Jeep and Ram. This seems in line with what was announced in last yearÂ’s five-year plan.

Grand Cherokee Trackhawk or Challenger SRT Demon

Two of FCAs biggest stars the 2018 Jeep Grand Cherokee Trackhawk and the 2018 Dodge Challenger SRT Demon. Both deliver an impressive amount of horsepower and 0-60 MPH under 4 seconds. But, which one do you want? Dodge Jeep Autoblog Minute Videos Original Video

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: