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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.

2020 Dodge Durango SRT Drivers' Notes | When excess is a good thing

Performance SUVs and crossovers from non-luxury brands are still in a nascent stage of development. Models like the Porsche Cayenne Turbo, BMW X5 M and others are on subsequent generations of their high-performance high-riding machines. Meanwhile, the 2019 Dodge Durango SRT is still refreshingly new. It’s also about as American as it gets. Dodge shoehorned in the 6.4-liter V8 and gave it an exhaust system that screams ‘Murica at anyone who strays too close. It makes a glorious 475 horsepower and 470 pound-feet of torque, completing the sprint to 60 mph in 4.4 seconds. An eight-speed automatic transmission sends power to all four wheels, which means you have traction — something the Challengers and Chargers with this engine could use a bit more of. Despite the Dodge being far cheaper than other big, high performance luxury SUVs out there, it still isnÂ’t cheap. The SRT has a base price of $64,490. Ours stickers for a much higher $78,235. Unsurprisingly, Dodge makes you pay the big bucks for most of the luxury features and customization options. A $2,395 Technology Group adds adaptive cruise control, lane departure warning and forward collision avoidance systems. Fancy interior materials like a suede headliner, nicer materials on the instrument panel and carbon fiber inserts can be had in a $2,495 package. The stripes are $1,295, and the 20-inch wheels cost $995. To get the second row console with an armrest and storage, youÂ’ll have to pay an extra $595. A $78,235 Durango might sound like a completely egregious amount of money, but itÂ’s still far below what youÂ’ll pay for a BMW X7 or Mercedes-Benz GLS that goes just as fast. ItÂ’s no muscle SUV for the people, but it is a muscle SUV for more people than could afford one previously. Assistant Editor Zac Palmer: An American SUV with a giant V8 feels like a superior descendant of muscle cars than most other “muscle cars” on sale today. Both the Mustang and Camaro slant toward the sports car side of things, leaving FCA to carry on the muscle car tradition. And man, Dodge carries it on well. FCA could slot its 6.4-liter V8 into nearly anything and IÂ’d love it, so it was no surprise that I enjoyed it thrashing it about in this behemoth of an SUV. Traction off the line was one major benefit in the Durango over the Charger and Challenger. Matt the throttle and it just leaps forward, similar to the Jeep Grand Cherokee SRT.