2006 Dodge Durango Slt Sport Utility 4-door 4.7l on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Inline-6 Hemi replacement on the cusp of production from Stellantis

It appears that Stellantis is ready to put its long-rumored inline-six into production at its Saltillo, Mexico plant, possibly marking the beginning of the end of Chrysler's long-running 5.7L Hemi V8. But so far, the automaker's American brands have remained mum on where exactly the new turbocharged "Tornado" I6 may land. Stellantis powertrain blog Stellpower (by way of Muscle Cars & Trucks) spotted an entry for a new "GME T6" inline-six engine on the Saltillo facility's web site, suggesting that it was either in production or close to it. That entry has since been removed, but the mystery remains.  We've been hearing tidbits here and there about this new inline engine for years, but this is the first time we've seen anything suggesting its arrival is imminent. Usually, such a significant powertrain update would coincide with the launch of a new product to showcase it. So far, Stellantis has remained mum, even overseas, about where this engine is destined to reside. 2022 model year vehicles are likely off the table entirely.  But while it's common for new engines to debut with new cars and trucks, it's not a universal truth. Ford's Coyote V8 missed the corresponding Mustang refresh by a year, for example, orphaning the 2010 model and its much-needed styling updates with the old 4.6L V8 (and the 3.8L V6, for that matter; the 3.7L Duratec was also late to that party). Even sticking just to Stellantis, the JL Wrangler's powertrains have been a work in progress since it arrived back in 2018. The standard V6 and 2.0-liter turbo-4 debuted at launch; the EcoDiesel, 392 and 4xe all came later.  And 4xe may be the model by which to measure our expectations. Its introduction didn't come completely out of nowhere, but it was rather sudden for what turned out to be such a solid offering. That bodes well for the company's existing Hemi-powered trucks and SUVs. The Ram 1500, Jeep Grand Cherokee and Wagoneer are all strong candidates to receive the new Hemi replacement, as all would greatly benefit from even small improvements in fuel economy. If there's to be a future for the Dodge Charger and Challenger and Chrysler 300, they'd benefit too. And how about a Gladiator with the wick turned up, positioned as its equivalent to the Wrangler 392. Turn that Tornado into a Dust Devil. Don't worry; we've got plenty more where that came from.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.