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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Plug-in BMWs, long-term updates and the best of SEMA 2018 | Autoblog Podcast #560

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. The pair discuss the BMW 740e xDrive iPerformance plug-in hybrid as well as our long-term Chrysler Pacifica Hybrid and Honda Ridgeline. They also discuss the best of SEMA Show 2018, including some pretty wild cars from Dodge and Chevy. Finally, we spend your money. This week, rather than pulling questions in from our email, we head to Reddit to answer some questions on r/cars.Autoblog Podcast #560 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW 740e xDrive iPerformance 2018 Chrysler Pacifica Hybrid long-term 2018 Honda Ridgeline RTL-E long-term SEMA Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts BMW Chrysler Dodge Honda chrysler pacifica

Stellantis is open to putting a gas engine in its EVs to meet demand

With the EV segment caught in a tug-of-war between market demand and government regulations, carmakers are having to adapt to avoid losing both money and sales. Stellantis is keeping every option on the table, including putting a gasoline engine in its electric models. Natalie Knight, the chief financial officer for Stellantis, made the announcement while presenting the carmaker's first-quarter shipment and revenues results. She cited the Jeep Wagoneer S as an example: Unveiled in January 2024, it will go on sale with an electric powertrain, but the brand hasn't ruled out expanding the lineup with a gasoline-powered model later on, according to Wards Auto. It could be a hybrid, or it might not get any type of electrification. The call will depend on whether there is "a clear demand for that in the market," the executive said. Compare that with comments from new Jeep CEO Antonio Filosa, who has said hybridizing the Wagoneer S isn't in the cards — but making a PHEV version of the all-electric upcoming Recon, however, might be. "I don't want to ignore the fact that we want to stay close to the consumer, and if we see there's an opportunity with those models that we introduced as BEVs first, we'll look into that," Knight said. Stellantis plans to launch 25 new models globally in 2024, and 18 of those will go on sale with electric power. However, that doesn't necessarily mean they'll remain electric-only throughout their production run. The brands that live under the Stellantis umbrella can build a gasoline-powered version of an EV with relative ease because many of the cars in the group's portfolio ride on a multi-energy platform. For example, the new Dodge Charger (pictured) will go on sale with an electric drivetrain later in 2024, but the range will grow with the addition of a 3.0-liter straight-six in 2025. Across the pond, the Jeep Avenger (a small, hatchback-like crossover not designed with our market in mind) was hyped as an all-electric model when it made its debut in 2023, but it quietly gained a gasoline-electric hybrid drivetrain in early 2024. The city-friendly Peugeot 208 is offered with piston or battery power, too. One of the next electric recipients of a gasoline engine might be the new-to-us Fiat 500e. The retro-styled hatchback has exclusively been available as an EV since it went on sale in Europe in 2020, but executives are reportedly looking at turning it into a hybrid due to slow sales.