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Dodge lets us drive 100-years' worth of history [w/videos]

A raft of important production models from the last hundred years were available for me to either drive or ride in.
Dodge is 100 years old this year. So, as happened on Ford's recent centennial, the 50-year birthday of the Porsche 911, and others, the company has an excuse to trot out the highlights of its history next to its upcoming model lineup, and declare that "these are the fruits of the Dodge Boys' tree whose roots have grown strong." Or something like that. Never so hampered by marketing skepticism that I'll pass up the opportunity to burn someone else's rubber, I was happy to drive out to Meadow Brook Hall in Rochester Hills, MI - former grand estate of the Dodge family - to hear the spiel.

Old vs. New: 2014 SRT Viper takes on upgraded 16-year-old Dodge Viper

It's easy to play the "Would you rather have a New X or an Old Y with a bunch of upgrades?" game more often than we care to admit, but the crew at Car and Driver have taken bench racing to the next level with their latest video. In it, the magazine pits a brand-new 2014 SRT Viper against a highly modified 1997 Dodge Viper GTS. There are 16 years between the time this particular GTS rolled off the production line and when the new car bowed, but that doesn't mean the old snake's owners have been sitting on their hands.
Thanks to a spate of modifications, the GTS offers up a better power to weight ratio than the new machine, but is that enough to overcome the technological leap forward represented by the 2014 Viper? We won't spoil it for you. You'll just have to check out the full clip below for yourself.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.