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2018 Dodge Challenger SRT Demon sheds seats and insulation to drop weight

You've probably already heard that the 2018 Dodge Challenger SRT Demon will be lighter than the Hellcat Challenger – to tune of more than 200 pounds. What you probably don't know is that the Dodge team did it by dropping most of the seats, along with a few other tricks. The Demon loses 113 pounds by making the front passenger seat with its seatbelt (58 pounds) and back seat (55 pounds including restraints and floor mats) optional, which accounts for a large chunk of the weight loss compared to the Hellcat. The Demon also has unique 18-by-11-inch wheels, which are 16 pounds lighter than the Hellcat's, a manual tilt/telescope steering column instead of the powered one, which loses four pounds, and an 18-pound loss thanks to removing 23 noise, vibration, and harshness parts (the Demon will not be a quiet car, to say the least). Another 20 pounds is lost removing the trunk interior trim and spare tire. Still, the Demon gains 17 pounds thanks to the wide fender flares that accommodate the massive drag radials, which also add 3.5 inches to the car's width. For reference, the lightest Hellcat weighs 4,448 pounds with a manual transmission, and the automatic-equipped car comes in at 4,455 pounds. The Demon will be revealed in April before the New York Auto Show, and Dodge will continue to tease its latest satanic muscle couple weekly until then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2015 Dodge Challenger SRT Hellcat gets brace of new videos

Yesterday's big announcement focusing on the new Dodge Challenger SRT Hellcat had plenty of stuff going for it - information, pictures and the rabid enthusiasm that always accompanies such an eagerly anticipated reveal. What it was lacking, though, was a proliferation of videos of the new model.
Sure, yesterday's news came with one clip, but today, Dodge has come through with five videos. We've arranged them in what we think will be the most entertaining order, covering the powertrain, before moving on to exterior and interior design, then on to a full CGI dissection of the SRT Hellcat before capping things off with a piece on the non-supercharged Challenger SRT392.
Take a look below for all five videos, then head into Comments and let us know what you think.