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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Durango could get eTorque mild hybrid system in 2020

The 2020 Dodge Durango appears slated to get a mild-hybrid powertrain option. That's the word from moparinsiders.com, which unearthed the news from documents relating to contract negotiation between the FCA and the UAW. Although the documents give no further details, it's a pretty safe bet that we're talking about Chrysler's eTorque mild-hybrid system, which was introduced on the Ram 1500 pickup and has since been extended to the Jeep Wrangler. Currently, the Wrangler offers the eTorque system on the 2.0-liter inline-four and the 3.6-liter Pentastar V6, both on the Sahara model only, while the Ram 1500 makes the mild-hybrid system standard with the 3.6-liter V6 and an option with the 5.7-liter Hemi V8. The V6 eTorque powertrain makes 305 horsepower and 269 pound-feet of torque (Ram) or 285 horsepower and 260 pound-feet (Wrangler). The Wrangler's four-cylinder eTorque is good for 270 horses and 295 lb-ft. The V8 version in the Ram is good for 395 horsepower and 410 lb-ft of torque. In all cases, the eTorque system does not increase peak output over the standard version of the gasoline engine. The mild-hybrid system does provide a minor fuel-economy boost. In the Wrangler, the 3.6-liter with eTorque has EPA city estimates that are 1 mpg better than without the system. On the Ram's V8, eTorque adds 2 mpg city and 1 mpg highway. (The 2.0-liter sees no improvement in its EPA ratings.) It's not known whether the Durango will add eTorque to its V6, or V8, or both. Either engine could do with a fuel-economy boost, as the V6 is EPA rated at 19/26 mpg city/highway (RWD) and 18/25 mpg (AWD), while the V8 version has estimates of 14/22 mpg. Related Video:

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric