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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge celebrates big B-day with 100th Anniversary Editions muscle cars

Being in business for 100 years is a HUGE milestone, so we hope Dodge has more in mind to celebrate its centennial than just a special edition package for the 2014 Charger and Challenger. Called the 100th Anniversary Edition package, this collection of cosmetic enhancements will be available in limited quantities for both cars at a cost of $2,500.
Ordering a Charger or Challenger with the 100th Anniversary Edition package means starting with either a V6-powered SXT Plus or V8-powered R/T Plus model. They can each be ordered in many colors, but only the High-Octane Red Pearl Coat above is an anniversary exclusive. Each car also comes with an anniversary-exclusive set of 20-inch, five-spoke wheels with what Dodge calls "Granite Crystal pockets," a texture that's also mirrored on each car's grille.
Of course, there are commemorative badges galore affixed to the exterior of each car, including "Dodge Est. 1914" fender badges and "100" logos on the center caps of each wheel. The styling theme of each car's interior is a bit more interesting, with Dodge designers trying to evoke "the patina and machinist legacy of John and Horace Dodge," the company's founders. To that end, the leather interior can be had in Molten Red or Foundry Black Nappa, and each features a custom cloud overprint that makes the hide look like a working man's dirty dungarees. Designers also used brass-colored accent stitching on the interior's leather trim pieces, and affixed more "Dodge Est. 1914" badges to the front seat backs and floor mats. We do like the flat-bottomed steering wheel, and the Challenger 100th Anniversary Edition gets exclusive white gauges faces and the Charger black. The "100" on each car's speedometer is also highlighted in red.

Chrysler recalling 49K Chargers for headlight components

Chrysler has issued a recall for about 49,375 2011 and 2012 Dodge Chargers with halogen headlamps due to a problem with the lights. The automaker says that there could be an issue with the jumper harness and other related components.
The automaker says that 43,450 cars are affected in the US, 2,850 in Canada, 375 in Mexico and 2,700 outside of North America. The vehicles will have their headlight assemblies, including the jumper harnesses and bulbs, inspected and potentially replaced. Dodge says that its engineers investigated reports of that were similar to what was found when it recalled about 10,000 police Chargers in 2012 for overheating light components. There have been no injuries or accidents related to fault, according to Chrysler.
The automaker will be in contact with affected owners, and schedule the service. Naturally, any repairs will be free of charge. Scroll down for the company's full announcement.