1970 Dodge Charger on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

The 2017 Dodge Charger Pursuit will always watch your back

Police cruisers spend the majority of their life parked and idle, waiting for the call to action. A parked car is a vulnerable one, especially when there may be incentive to disable or destroy that vehicle. FCA has worked with InterMotive, Inc., to supply safety technology that will detect movement behind the vehicle through the combined use of radar and the rear-view camera. Even better, FCA is putting this tech in every 2017 Dodge Charger Pursuit at no extra cost. According to InterMotive, the Officer Protection Package is designed to help awareness with an officer is parked and working inside the vehicle. The system will provide an alert if there is anyone moving behind the vehicle to ambush the officer. The system plugs into the OBDII port and is secured under the dash. The device can then be manually switched on. This triggers the rear parking sensors to activate and. If any movement is detected, the officer can look behind the car through the rear-view camera. The system will automatically lock the doors, roll up the windows and flash the taillights. No word on how much the system will cost for non-2017 vehicles, but it is available for order right now. Related Video: News Source: FCA Dodge Technology Police/Emergency

Dodge Durango SRT Pursuit packs the 797-horsepower Hellcat Redeye engine

When the Jeep Grand Cherokee SRT Trackhawk launched we were stunned that it featured both the 707-horsepower Hellcat engine and all-wheel drive. But SRT has one-upped itself with a custom Durango for the One Lap of America motorsports event. It's called the Dodge Durango SRT Pursuit — nicknamed "Speed Trap" — and it has the 797-horsepower Hellcat Redeye engine, and it still has all-wheel drive! Besides the 90-horsepower advantage over the stock Trackhawk, the Durango SRT Pursuit race SUV gets improved handling via concept lowering springs and 11-inch wide wheels with 305-mm wide tires that are shared with the Challenger Hellcat Widebody. It has improved stopping ability from 15.75-inch brake rotors up front with 6-piston calipers, and 13.78-inch rotors with four-piston calipers. This is the same kind of setup as the Trackhawk uses. Oddly enough, Dodge left the factory heated and cooled front seats, but removed the two rear rows of seats for weight savings. The Durango also gets a roll cage and racing harness. The finishing touches include a cat-back exhaust and the low-profile police light bar and paint scheme. Now before you ask, there don't appear to be plans to put a Redeye-powered Durango into production. With that being said, the company clearly has the capability to mate that engine to an all-wheel-drive system, and it would be hard to imagine the company not capitalizing on that. Even if the powertrain didn't make it to a Durango, it would seem like a great complement to the existing Grand Cherokee Trackhawk, or even an updated version of it. Hint, hint, wink, wink, FCA. Related Video: