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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.

SpeedKore carbon-fiber 1970 Dodge Charger packs a 996-hp Demon engine

SpeedKore Performance does some pretty neat things with carbon fiber. SEMA is always the place to show off new and interesting builds, and SpeedKore has a few new offerings on display. We talked about the lightweight carbon fiber 2018 Dodge Demon late last week, but now that SEMA 2018 is in full swing, we've got a look at something even cooler, an all-carbon, Demon-powered 1970 Dodge Charger "Evolution." SpeedKore Performance is based in Wisconsin and has been churning out SEMA showstoppers for years. In addition to the Demon, take a look at this Shelby GT350R the shop modified a few years back. The Charger Evolution is named so because it further modifies the SpeedKore Charger "Tantrum" that was used in the " Fast and Furious" films. That car used a carbon composite body and was fitted with a 9.0-liter Mercury Racing twin-turbo engine making an absurd 1,650 horsepower. The Evolution might be down on power — only 996 horses thanks to a modified Demon crate engine — but the goal was to create something a little more usable than the Tantrum. Upgrades include a smaller supercharger pulley, larger fuel injectors, a custom cold-air intake, stainless steel headers and a custom exhaust with SLP mufflers. There's also a Dailey Engineering dry sump, upgraded oil cooler, and Saldana radiator. It's also lighter, thanks to even more carbon fiber. SpeedKore had a goal to get the '70 Charger to about 3,200 pounds. To get there, the Evolution employs carbon-fiber bodywork, an aluminum floor, a steel roll cage and a new 2x3-inch steel box frame. SpeedKore's autoclave is large enough to bake a one-piece roof, hood and quarter panels. The bare bodywork has been finished with a clear coat to help prevent fading. The Evolution uses billet aluminum for the door handles, fuel cap and grille, all finished in a bronze-nickel coating to pair with the HRE wheels. In addition to the floor, aluminum was used for the firewall, transmission tunnel and radiator shroud. To slow the Charger down, it uses Brembo brakes with six-piston calipers up front and four-piston calipers in the rear. The suspension uses Penske adjustable coilovers while Michelin Pilot Sport 2 tires wrap 19x10-inch front wheels and 20x12-inch rear wheels. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.