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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2019 Dodge Challenger, Charger salute troops with Stars and Stripes Edition

For the New York Auto Show, Dodge is showing off a new style package for the 2019 Dodge Challenger and Charger that goes by the name Stars and Stripes. As you may have guessed, the new package is military-themed as a salute to American troops. And since Dodge claims the Challenger and Charger have more active military buyers than any other car in their respective segments, this seems like a good move. What makes the Stars and Stripes models unique starts with a black and silver center stripe along with black wheels, badging, and American flag fender decals. Cars with four-piston Brembo brake calipers get the calipers painted in bronze. This matches the interior, which is finished in black cloth with bronze stitching everywhere from the steering wheel to the door panels. The finishing touches are bronze embroidered stars on the seats. The whole package is available on Scat Pack and R/T versions of the Challenger and Charger, plus the Challenger GT and the Charger GT RWD. It also adds $1,995 to the base price of each car. Besides the Stars and Stripes package, Dodge has expanded availability of two other packages. The first is the Painted Satin Black Appearance Package, which was initially exclusive to the Demon and Challenger Hellcat, but will now be available on the Charger Hellcat. It adds a hand-painted hood, roof, trunk and spoiler to the car and runs $3,450. The other package is the Brass Monkey Package. It's now available on Challenger and Charger Scat Pack, R/T and Challenger GT and Charger GT RWD models. It adds bronze-painted 20-inch wheels, satin black badging, fuel door lid and spoiler, and it costs $795.

Watch the Dodge Charger SRT Hellcat verify its 204-mph top speed

The industry is producing some ridiculously fast four-doors these days, from the Porsche Panamera and Maserati Quattroporte to the Mercedes E63 AMG and BMW M5. But the fastest of them all doesn't cost six figures. It doesn't even come from Europe. It's made right here in North America, by a US automaker. And it starts at under $64k. We're talking about the Dodge Charger SRT Hellcat, the Pentastar muscle sedan with the 6.2-liter supercharged V8 and its 707 horsepower. Dodge claims it's the "quickest, fastest, most powerful [production] sedan ever," and they're not just blowing smoke... or smoking tires. During the final stages of development, engineers from Auburn Hills took a bone-stock, Hellcat-powered Charger out to a seven-mile oval for a top speed run and they filmed the occasion for posterity. The result? 206.9 miles per hour with the wind, 202.2 against it, for a two-way average top speed of 204.55 mph. Chew on that, imports.