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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge says three new variants of the Charger and Challenger are on their way

Introduced in 2008, the current Dodge Challenger is one of the oldest new cars on the American market. It's not ready to retire, and documents published by Canadian union Unifor confirm it will remain in production until at least 2023. Better yet, the company announced it will release several new versions of the car in the coming years. Fiat-Chrysler Automobiles (FCA) narrowly avoided a costly strike by signing a new three-year agreement with Unifor, the union that represents most of its Canadian workers. It pledged to inject $1.58 billion Canadian (about $1.2 billion U.S.) into its local operations while creating 2,000 new jobs in the nation. Some of that money will be allocated to the Brampton Assembly factory located on the outskirts of Toronto, where it will be used to build three new variants of Dodge's Charger and Challenger models. Details about what the company has in store weren't included in the release, but Dodge has shown it's capable of mustering an unusually high level of creativity when it comes to keeping the Challenger and the Charger fresh. Hellcat, Demon, T/A 392, and Super Stock models have joined the range in recent years, and its efforts have paid off, as 60,997 units of the Challenger were sold in the United States in 2019. It even outsold the Camaro and the Mustang during the third quarter of the year. Annual Charger sales jumped by 21% to 96,935 units in 2019. With that said, Dodge's definition of a new variant is murky. It could be alluding to a trim level, an option package, a limited-edition model, or a face-lifted version. Regardless, we're betting they'll be exceptionally powerful. Chrysler will continue to build the 300 in Brampton through 2023, too, but there's no word on what the future has in store for the sedan. It's also relatively old, but it's not faring nearly as well as its Dodge-badged siblings. Sales fell to 29,213 units in 2019, a 37% drop compared to 2018, and the lineup was pared down for 2021. Moving west, the Windsor factory will be retooled to build plug-in hybrid and electric vehicles, and it will be assigned at least one new model, but FCA didn't reveal what it will be, or when we'll see it. Industry whisperings claim that's where the production version of the CES-friendly Chrysler Portal concept will be built.

Here's your chance to vote for the best-looking state police cruiser

Across the country, state police generally drive the same types of vehicles. Right now, the most common cruisers are Ford Explorers, Chevrolet Tahoes, and Dodge Chargers, with some exceptions sprinkled in. The differentiation comes through in the livery, which can range from simplistic badging to busy stripes. Each year, the American Association of State Troopers (AAST) holds a fun contest to determine which state has the coolest-looking cars, and 2019 voting has just opened. We discovered the contest after Motor1 posted about the Florida Highway Patrol's newest addition to its fleet, a Dodge Challenger R/T. The musclemobile is, without question, the coolest car in the competition, and it might have the best livery too. But that doesn't mean it's going to win, as contests like this often turn into hotbeds for chest-beating homers.  The AAST is posting results on Facebook, and as of July 17, 2019, Kentucky and Nebraska are blowing the rest of the states out of the water. Florida is in ninth place with 4,653 votes compared to first-place Kentucky's 14,699. New Jersey is in last place with only 107 votes. As the internet goes, this will likely be determined by how many times the contest is shared across social media.  The Challenger isn't the only eye candy, either. Not every state participated, but those that did came correct with the photography, including Nebraska posing its car in front of a freakin' tornado. Others staged their cars with helicopters in the background, some set the car in front of the gorgeous landscapes their states have to offer, and others posed with dogs. Because who doesn't love dogs? No matter which car wins, it's cool to see the various designs all in one place. Check out the gallery above and vote for your favorite on the AAST's survey. The survey will close on July 30, 2019.