2014 Dodge Challenger Srt-8 on 2040-cars

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FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.

2018 Dodge Durango GT Rallye gets Charger and Viper-inspired styling

The third-generation Dodge Durango has been on sale since 2011. Essentially a long-wheelbase Jeep Grand Cherokee, the Durango's styling draws a lot of influence from cars like the Dodge Charger and Challenger. For 2018, the three-row SUV will be available with an optional GT Rallye appearance package. Think of this as a V6 model with the face from the more powerful Durango R/T. The appearance package is a $1,495 option on the mid-range Durango GT and is only available for a limited time. Like the R/T, the GT Rallye's front fascia is heavily inspired by the Dodge Charger Daytona. It ditches the standard crosshair design for a slim mesh grille, and adds a Viper-inspired hood scoop and vent. It also gets LED fog lights. The GT Rallye is available in both rear- and all-wheel drive. Customers can also add the Blacktop package and Brass Monkey wheels. Mechanically, nothing changes. The Durango GT Rallye is still powered by the 295-horsepower 3.6-liter V6. The Durango GT starts at $38,990. Related Video: Design/Style Dodge SUV

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.