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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Chrysler recalling over 280k minivans because airbags may deploy on wrong side

Chrysler has issued a recall for some 2013 Town & Country, Dodge Grand Caravan and Ram C/V Tradesman vans built between May 10, 2012 and June 7, 2013. These vehicles may have a software error that would cause the wrong side (opposite side) airbags to deploy in a crash. With this defect, a left-side impact would cause the right-side airbag to deploy, etc.
The recall affects 281,500 vehicles in total: 224k in the US, 49,300 in Canada, 2,900 in Mexico and 5,300 in other locations. Chrysler will notify owners of effected vehicles, and reflash the offending occupant restraint control module to resolve the issue. Scroll down to read the National Highway Traffic Safety Administration press release.

2018 Dodge Challenger SRT Demon Video Review | Apex predator

The first time I stepped behind the wheel of the 2018 Dodge Demon, I was pointed down a drag strip, Christmas tree just in view through my full-face helmet. My heart was racing with a mix of nervous anticipation and raw excitement. Since the teasers for this car started rolling out in January, I'd wanted to drive Dodge's monster. This 840-horsepower hunk of steel and plastic was a rolling middle finger to EVs, carbon emissions and global warming. Only in America. The sensation was wholly unique. More so than anything, I noticed the sheer force as I was pushed back into my seat. Watch the video. And here's another one. If it looks like I'm just hanging on, it's because I am. In retrospect, I should have been sitting more upright, but I was trying to watch the revs to get the perfect launch using the transbrake. Still, I managed to get a bit of air between the front tires and the drag strip, if only for a moment. Aside from the sheer force, the most memorable thing was the sound. The scream from the supercharger nearly drowns out everything else. Just beneath that you can hear the 6.2-liter Hemi V8 kicking and screaming a song that sounds like the Devil's own chorus. Still, words don't quite do it justice. Watch the video for the full review. Motorsports Dodge Coupe Performance Videos dodge demon dodge challenger srt demon