Auto blog

The last time Dodge recycled the Demon name, it was for a Miata fighter

We and the rest of the automotive world are eagerly awaiting the reveal of the Dodge Challenger Demon. And why wouldn't we be? It's going to be a Hellcat, but with less weight, bigger fenders, more performance, and more Vin Diesel. This isn't the first time we've been excited about a Demon from Dodge, though. Ten years ago, Dodge had another demonic car, but it was very different from the new one. The Demon of 2007 was a lithe little roadster that looked primed and ready to take on the Miata, as well as the now-departed Solstice and Sky twins. The Demon was just under an inch shorter than the MX-5 and the Solstice, and it packed a 172 horsepower 2.4-liter four-cylinder that fell right between the Miata's 170 and the Solstice's 177 outputs. Dodge's estimated the curb weight, which for a concept is largely theoretical, also slotted between the two cars at 2600 pounds. That was about 150 more than the Mazda, and about 200 less than the Pontiac. The pitch perfect specifications were presented in a crisp two-seat roadster wrapper. In many ways, it looked like a baby Viper, with a menacing crosshair grille, slanted headlights, and fat rear fenders. The Demon's line's were brutally simple and geometric, too. They didn't seem far removed from the first-generation Audi TT. The interior was also plain and simple. The key highlights were a horizontal aluminum accent that ran the width of the dash, echoed by an aluminum-covered center console. The instrument cluster was uncluttered, with just four gauges, and the only controls were some climate knobs, a double-DIN head unit, and a six-speed manual. It turns out that the 2007 Demon didn't drive very well, though. You see, we actually drove this concept back in the day, and like many concepts, it still had a long way to go to be production ready. The gearbox would grind, the ride quality was terrible. However, the interior was roomy, and the engine sounded suitably grumbly, if a bit coarse. At the time, we said Dodge should absolutely build the little roadster. In retrospect, the company probably made the right decision not to invest in the Demon. The small rear drive sports car segment was, and still is, an extremely niche market. It would have been a big investment for little return, something FCA today is trying to avoid. This is all before taking into account the fact that the recession was just around the corner. In the end, we can't be too sad though.

Plymouth Rapid Transit System muscle car concepts going to auction

Over the past decade, Chrysler has built a reputation for amazing custom concept cars based on production vehicles for the SEMA Show and the Easter Jeep Safari. But the company's customization tradition has much deeper roots that include this collection of muscle car concepts headed for Mecum's Indianapolis auction this May. The collection includes three Plymouths that were featured in the traveling display called the Plymouth Rapid Transit System, and a Dodge that appeared at the 1969 Chicago Auto Show. The possible crown jewel of these cars is the 1971 Plymouth Road Runner, and that's simply because the car is completely unrestored with just 1,300 miles on the odometer. Apparently the owner of the shop that built the car for Chrysler got it back after the Rapid Transit System tour ended and took care of it until he later sold it to the late Steven Juliano, whose estate is now selling this collection of cars. Like all of these cars, modifications were mainly visual, but they were extensive. A custom nose and headlight lenses were fitted that added six inches of length, according to Mecum. The car's bumpers were removed completely, as were the external door handles. Recessed hood scoops were added to the hood, and the trunk lid was lowered by four inches to create a rear wing. The taillights were given red, yellow and green lenses like traffic lights. But the best additions were molded Road Runner head marker lights. The interior is mostly unchanged, and the engine is a stock 383-cubic-inch V8 with an automatic transmission. It also has power steering and brakes and the Plymouth Road Runner horn, which makes a "Beep! Beep!" sound like the cartoon the car is named after. 1970 Plymouth Duster View 12 Photos Then there's the 1970 Plymouth Duster in the collection with arguably the best paint scheme. It's bright green with groovy "DUSTER" lettering on the hood and various contrasting panels. It's actually the second scheme the car used, as according to Mecum, the car was built for the 1970 tour and then redesigned for the 1971 tour. The paint is matched with color-coordinated wheels and blue and green floral pattern floor mats. There are unique body changes, too, such as the custom headlight housings, functional brake air ducts up front, fake extractor vents above the rear window, racing-style fuel cap and rectangular exhaust. Mechanically, it has a stock 275-horsepower 340-cubic inch V8 and four-speed manual transmission.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.