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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

The Plymouth Prowler was so cool you could get a Prowler-shaped trailer for it

Like many car enthusiasts, we at Autoblog have a tendency to spend our free time browsing online car listings for unusual vehicles. One of our editors' latest finds is this 1997 Plymouth Prowler with less than 300 miles on the clock. And as we looked at it and discussed it in our work chat room, we were reminded just how cool the Prowler was. It was one of the rare automobiles to go from concept to reality almost unchanged. It was even more remarkable Chrysler pulled it off considering its open wheels, aluminum chassis and dramatic body work. The 1997 model year was the very first for the Prowler, and it was only offered in the metallic purple that the show car wore. That show car made its debut in Detroit in 1993. You can see it in the photo above. Besides some tweaked bumpers and reworked headlights, they're hard to tell apart. The Prowler, inspired by hot rods like custom 1932 Fords, helped kick off the retro craze of the late 1990s and early 2000s, leading to Chrysler's own PT Cruiser and other vehicles such as the VW New Beetle, BMW-built Mini Cooper and Ford Thunderbird. The production car boasted some impressive technology, but it also had a number of drawbacks. It featured an aluminum chassis, and it had a rear-mounted transmission connected to the engine via a torque tube similar to the contemporary C5 Corvette. On the flip side, this hot rod-inspired roadster ended up with a 3.5-liter V6 making 214 horsepower, rather than a rumbly V8. This was because there wasn't room in the narrow nose for a V8. It was also saddled with a four-speed automatic, the only available transmission. The interior, while having cool hot rod touches like the body-color instrument panel, AutoMeter tachometer on the steering column and stylish hoops on the seats, was plasticky and sourced heavily from the Chrysler parts bin. These were issues on a car that cost the equivalent of nearly $60,000 in today's money. Chrysler did make efforts to improve the Prowler over time. The most significant improvement was the introduction of a high-output V6 for 1999 making 253 horsepower, which actually resulted in acceleration appropriate for a performance car at the time. Then again, it still had that four-speed automatic. Plymouth also offered the car in a variety of colors and some special editions with two-tone paint. The one sad thing about the Prowler is that Chrysler recognized some of the shortcomings of the car, and it even built a show car that fixed the issues.

How fracking is causing Chrysler minivans to sit on Detroit's riverfront

It's fascinating the way that one change to a complex system can have all sorts of unintended consequences. For instance, there are hundreds of new Chrysler Town and County and Dodge Grand Caravan minivans built in Windsor, Ontario, sitting in lots on the Detroit waterfront because of the energy boom in the Bakken oil field in the northern US and parts of Canada.
The huge amount of crude oil coming from these sites mostly use freight trains for transport, and that supply boom has resulted in a shortage of railcars to carry other goods. According to The Windsor Star, North American crude oil transport by train has gone from 9,500 carloads in 2008 to 434,032 carloads in 2013. Making matters worse, some North American rail infrastructure is still damaged because of this year's harsh winter, and that's slowing things down even further.
Chrysler admits to The Star that it has had some delivery delays due to the freight train shortage. In the meantime, it's using more trucks to deliver its vehicles. Trucking is a far less economical solution, partially because a train can carry so many more units at one time, but alternatives are slim. The Windsor plant alone has a deal for 33 trucks to distribute the minivans around Canada and the Midwestern US.