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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

Stellantis axed the SRT engineer team, but performance isn't going away

Stellantis has broken up the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat, but the situation isn't as dire as it sounds. The newly-formed company assigned SRT's former engineers to different positions, where they'll continue to make hot rods. "All of the core elements of the SRT performance engineering team have been integrated into our company's global engineering organization," a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT's personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products. Previously, SRT operated with a high degree of independence. Don't get too excited. Her statement does not necessarily mean that Citroen will begin building cars powered by the Hellcat engine, though a C3 Chat D'enfer sounds absolutely epic. Technology transfer will likely be limited to fields like aerodynamics and thermal management, and the design department might learn a couple of neat new tricks. Dodge will still move forward with the development of its next SRT-branded cars; the decision to dissolve the SRT team will not affect future models, according to the spokeswoman. Whether they'll be powered by a V8 is up in the air, because company boss Tim Kuniskis warned that regulations are killing the eight-cylinder engine. Similarly, Jeep will continue designing high-performance models, like the Grand Cherokee Trackhawk. What changes is that the model will be developed and designed by a group of engineers and designers from Jeep, not from SRT. SRT is dead, but performance isn't going away. SRT's demise nonetheless marks the end of an era for Chrysler. The division traces its roots to 1989, when some of the company's brightest minds were brought together to develop the first-generation Dodge Viper. It merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004. SRT has operated as the carmaker's in-house tuner since, its resume includes a diverse selection of cars ranging from the Neon SRT-4 to the 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011. Fiat-Chrysler Automobiles (FCA) axed the SRT brand in 2014 but kept the name and the development team. Related video:

Woman who gives birth on video in moving car gets another surprise

A mother of (now) five gave birth on video in her minivan on the way to the hospital last week, and she was just gifted a brand new Chrysler Pacifica minivan by none other than Jimmy Kimmel. He brought the now viral family live on air to talk about the crazy experience. The birth video is stunning, scary, but hilarious too once you realize who all is in the car. Alexis Swinney, the mother, was reportedly only minutes away from the hospital when the baby just couldn't wait any longer. Swinney's husband filmed the entire thing while driving (not recommended) on the way to the hospital. Kimmel echoed our thoughts on this exactly, "The whole time I'm watching, I'm thinking put the camera down and drive the car!" As she gives birth, he swivels the camera back to their other children in the rear seat with shocked looks on their faces — they just witnessed their mother giving birth to their new sister. Obviously the car was a complete mess after giving birth, so Kimmel did the best he could to help them out. "We were concerned that things might not be clean in the car anymore, so we called our friends at Chrysler ... so we're upgrading you. Go ahead, go in there, have a couple more kids," Kimmel said. This story transitioned from scary to unbelievable, and finally, incredibly heartwarming. The family can now pack all of their kids into the wonderful children transporting machine that the Pacifica is.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.