1999 Chrysler Town & Country on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.

2020 Chrysler Voyager priced at $28,480

CarsDirect got eyes on early order guides for the 2020 Chrysler Voyager, revealing the minivan's MSRP in base L trim as $26,985 before a $1,495 destination charge, for a total of $28,480. The only other trim available to the public, the Voyager LX, rings up at $31,290. That means that not only will the Voyager L and LX replace the Pacifica L and LX trims, the Voyager will start out $250 cheaper than the 2019 Pacifica models before incentives. The Voyager LXi, reserved for fleet customers, charges $34,490, which is $500 less than the Pacifica Touring trim. The figures make the Voyager L $215 less expensive than the Kia Sedona, $3,205 less than the Honda Odyssey, and $4,430 less than the Toyota Sienna. The closest price competitor sits on the other side of the dealership, that being the Dodge Grand Caravan SE priced just $65 above the Voyager L. With Chrysler becoming the people-mover brand, many expect the Voyager to replace the hoary Grand Caravan, so buyers shouldn't need to suffer analysis paralysis for too long. We still aren't sure why Chrysler needed to create a new model to replace trim levels, but perhaps it was to break buyer perception that the Grand Caravan was the first and last stop for an inexpensive minivan. Transaction prices are so high on Pacificas — and frankly, the Pacifica looks so nice — that casual shoppers might have thought why bother investigating the Chrysler. Chrysler worked to keep things financially frugal on the Voyager by omitting splashier options from the menu. Infotainment begins and ends with the seven-inch Uconnect touchscreen, the larger 8.4-inch screen forbidden. Driver assistance tech will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection; items like adaptive cruise control and autonomous braking aren't offered. And only the fleet model gets ritzy treats like leatherette seats, second-row Stow 'n Go chairs, and remote start. The LX only goes so far as second-row quad seats and in-floor storage bins. Yet with the same sheetmetal and the same 287-horsepower Pentastar V6 and nine-speed transmission under the hood, only the black door handles and badging will give Voyager owners away, and they can always buy one in black to help the illusion along.